5 Great Softwares That Can Help Improve Your Business

by Samantha Higgins Professional Writer

Today's marketing landscape has radically changed. Companies invest in business management software to help predict risks and enhance the business's efficiency. If you hope to spread a word about what you are offering or attract customers, you need to engage with them. Failure to engage with your clients effectively can lead to falling back to your business.

To grow your business, you may need to upgrade your software or create its modified version to give your customers new options for acquiring your products. The software should be designed in a way that meets all the requirements of the company.

Here is some of the best software that will help you grow your business.


Maximize is affordable and reliable software with over 120,000 active users worldwide. This software combines customer service, sales management, business productivity, and marketing automation. Maximize software is equipped with email campaigns, marketing analytics, and campaign planning, helping you run your business effectively. Maximize also helps you to manage your applicants as well as the client's data.

Moreover, you can use maximize to develop a good relationship with your customers by creating a personal customer experience. For instance, if you're doing email marketing, this software lets you personalize your emails to communicate with your customers.


Vocus has been one of the leading marketing software since 2012.the software will help you acquire and retain customers by helping your customers reach you easily through online media channels. Vocus integrates different tools such as social media marketing, Email marketing, as well as effective public relations.

The Vocus social media module will help your customers see all the activities related to your Twitter account, Facebook account, and website. The software provides intelligent analysis while giving suggestions for social media users to follow.


Marketo is one of the best stable marketing companies which make it easy to launch and manage your company campaigns. This automation software will also help your company automate, streamline, and market products to increase operation and efficiency.

Marketo software will solve all your marketing issues, including lead management, social media marketing, sales management, and analytics. It ensures that you have less churn while increasing your retention. With proper integrations and a good setup, the market can communicate with your customers while delivering a personalized experience to clients.

You can choose to integrate the market with tools such as slack or WordPress. If you are in the healthcare industry, you can integrate it with electronic health records software to increase your company's productivity. The market can also be integrated with electronic medical records software I facilities that choose paperless ways. This software provides easy access to your clients as well as efficient communications, especially when booking appointments.


Optimove is an automation platform that helps marketers of online selling companies to optimize all the customers. The Optimove relation hub will foster emotionally intelligent communication, which helps maximize the value of every customer by engaging them.

This software also helps you in accessing unified customer data to identify the engagement opportunity. The software will predict the customer's behavior to ensure that you continue optimizing your marketing strategies.

Optimove helps the internet businesses convert the leads to increase customers' spending, which helps reduce churn. The software also affects the customer's behavior through relevant and personalized offers hence helping to win more customers while maximizing revenue.


The cake is cloud-based software designed to help businesses in marketing and managing. Cake helps in providing real-time analytics as well as tracking services, which will help you in marketing efficiently. The software works by organizing all your information in one place to allow your marketers to control all the activities such as traffic and locations of your target.

Cake makes it easy for you to distribute your creative materials to your affiliates. The software ensures that only official and approved images can access your customers' products and services.

To avoid profit leaking, you should get the right business management software. Always consider software with accurate and efficient system tracking of information. Your software will help you in managing your clients with a customer database. The software should also help you improve customer retention as well as customer services. However, it would be best if you did thorough research before settling for any software.

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About Samantha Higgins Innovator   Professional Writer

5 connections, 0 recommendations, 89 honor points.
Joined APSense since, June 29th, 2020, From Portland, United States.

Created on Jul 23rd 2020 13:11. Viewed 741 times.


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