5 Good Reasons To Use PrestaShop For Your eCommerce Store

In the world of eCommerce, there are dozens and dozens of platforms available for a retailer who wants to set up their own eCommerce store. Most of them prefer custom web development eCommerce solution that helps them set up their store easily, offers ample of attractive themes and color scheme options, easy product categorization, and payment and shipping options.

But using such a platform to develop an excellent online store, it is important to know that it should not lag behind in providing the features that helps in delivering a unique customer shopping experience. Even though there are a number of platforms that can be used to develop the online store, PrestaShop brilliantly stands out among the crowd. Wondering, how? Here are 5 reasons why it should be used to build your eCommerce store.

1. Easy-To-Use: Usability is an essential factor that makes PrestaShop one of the popular eCommerce platform. It undoubtedly scores high in terms of usability. It facilitates one-click easy installation with Softaculous or SimpleScripts, regardless of requiring some technical know-how. Moreover, it only takes a couple of minutes to complete the entire installation process with minimum resource consumption.
2. Countless Themes and Templates: Prestashop offers a large number of themes and templates to design your online store. It provides numerous storefront enhancements that help to improve the store’s front-end design. It also includes a wide array of extensions that has advanced modules, responsive templates, attractive themes, high-end admin functionality, secure transactions, search engine optimization, ordering, and filters. The various high-quality template options in PrestaShop can help you put up a beautiful store using easy navigation and ordering, “quick view” button, editing colors, fonts and CSS, detailed product information and images, social media plug-ins and much more.
3. Mobile Friendly: This eCommerce platform is highly mobile-friendly. It helps you to stay connected to the customers anywhere they are. The default template includes a built-in shopping cart optimized for mobile due to which the store functions efficiently on all mobile devices. In addition, the user interface and admin panel can be run and handled via mobile. This ensures your customer have a great mobile checkout experience each time they shop on your mobile store.
4. Easily Customizable: Customizing this platform is easy compared to other eCommerce platforms. It does require you to have some technical ability but that isn’t a matter to worry. You can hire a PrestaShop developer to customize your store according to your needs. The customization further includes product uploading, sales stats reports, invoice generation, coupon code creation, and customer activity visualization.
5. Multiple Payment Gateways: Many customers prefer multiple payment options while shopping. As PrestaShop supports multiple payment integration, you can offer multiple payment gateways to your customers and prevent them from abandoning your shopping cart. You can integrate as many payment options as you think will help in processing your customers’ payments faster.

Apart from these, PrestaShop also offers extensive support and rich documentation to help you develop your eCommerce store effectively. In fact, the most surprising factor is that it is open-source and free.

If you’re still reluctant about choosing PrestaShop to develop your eCommerce store, consider reading the OpenCart vs PrestaShop comparison to identify which platform fits well with your business requirements.