5 Emerging Trends in The Coaching Industry
by Dillon Patterson Article PublisherThe
life coaching industry has undergone massive shifts in the last few years. In
fact, it is growing at an extraordinary speed in recent times. As per the
International Coaching Federation, the coaching industry will reach $1.38
billion by 2022.
Given
the increasing demand for people with great coaching skills, there is a
tremendous opportunity coming up for coaches who have the right certification
and experience. If you are planning on acquiring life coach certification accreditation it is better not to
delay any further. Below we have listed the major trends that are currently shaping
the coaching industry.
Huge demand for professional coaches
One
of the major changes that has taken place in the coaching industry in recent
years is the change in perception of coaching. It is now considered an activity
capable of contributing to the success of an organization and helping employees
achieve their peak potential. Apparently, there is an increasing demand for
coaches with life coach certification accreditation in
organizations. There is no doubt that the demand for professionally qualified
coaches will continue to grow in the coming years.
Credentials and qualifications matter
For
a long time coaching remained an unregulated industry. It was hardly necessary
to have certifications or qualifications to become successful in life coaching
when there was no regulation. However, as the industry matures the demand
for life coaching certification accreditation is also growing. It is
now becoming a requirement when you apply for coaching positions in
organizations to be accredited by a reputable company and/or organization.
Moreover, individual clients also prefer to work with coaches with professional
qualifications and accreditations as this gives the client more confidence in
whom they are working with.
Coaching through digital channels
Another
emerging trend in the coaching industry is the increasing use of digital
communication channels. As per experts, digital channels will soon become the
most important platform for coaching. Any virtual means, such as webinars,
video conferencing, coaching apps, etc. can be used to provide coaching to
clients. This is largely beneficial for coaches as they can work from anywhere in
the world with clients from around the globe. If you are in the coaching industry
it is high time to start embracing technology as it will increase your
clientele. Creating online classes is one way to give yourself a competitive
edge in the industry.
The growing importance of positive psychology
Positive
psychology focuses on building satisfying experiences by stressing the
strengths of a person instead of their weaknesses. It also revolves around the
concept of working for the greater good instead of individual angst while
creating an aura of gratitude, compassion, perseverance, and resilience. The
increasing influence of positive psychology in life coaching is yet another
emerging trend. The takeaway is that your life coach practice can further
improve with specialized certifications in fields like mindfulness coaching,
life purpose coaching, happiness coaching, forgiveness coaching, etc.
Use of social media in promotion
The
increasing use of social media and content marketing for the promotion of
coaching services is yet another trend that is shaping the life coaching
industry. Leveraging social media channels is largely helpful for clients to
establish their expertise in a particular niche. Traditional methods like cold
calling, speaking, networking, blanket advertising, etc., while beneficial, are
not enough in the present age to promote yourself as a coach. Once you have
your life
coach certification accreditation you can leverage the power of social media to kick-start your
coaching business and take it to the next level.
Are
you ready to take the first step to build a great career in the life coaching
industry? Let us help you.
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Created on Nov 6th 2020 12:06. Viewed 271 times.