5 Effective Tips To Get Your eCommerce Landing Page Right

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

This article will be explaining to you some proven tips that can make the landing page of your eCommerce website absolutely conversion-focused so that visitors are ultimately driven to purchase.

Leaving a great impression is the first function of any landing page. You are never getting the second chance to do that. So, if your landing page is not working properly i.e. turning visitors to buying clients, then it is time that you start thinking otherwise. Getting a seasoned eCommerce development is the best thing to do to fix your landing page as that can provide you with a team of experts with whichever eCommerce platform your site is built of. This article will help you a bit. It gives you the proven instances which make a landing page outright proactive, luring and convincing so as to hold back the visitors.

As said above, here are the key ingredients that you need to put in your landing page to make sure it works.

Getting visuals in the most appealing way

The first thing everyone notices first is the images or banners shown up. If you want everything to be aesthetically appealing to the audiences, just keep bigger, beautiful, high-resolution quality images. However, optimisation is required. Don’t just overcrowd the website with too many images because that can be pretty disturbing to the onlookers.

Dealing with less is great

For landing pages, always less is more! Drowning down the visitors with too much information or textual content is not required now. But, placing up short, precise, bulleted contents or infographics will do great because they give up enough information without taking up much time of the visitors as well as space in the page.

Promoting the trust and security factor

A majority of online purchase decisions depend on trust. At every stage of the purchase, shoppers need to be sure enough that in no way their money can go waste and the crucial personal details they shared is insecure. Make use of your landing page to infuse trust in them by placing various trust factors, like payment gateway badges, eCommerce accreditation, social buttons, or showing-off the street cred i.e. customer reviews.

Making it hard to leave

There are many who just come to see things around with no actual intentions to buy. Design your land page in a way so that it’s hard for them to say no and leave. Putting information about how your best-selling (or trademark) products can make their life easier is one way. Also, displaying a limited and time-bound offer/sale/discount can do the wonders of converting them quick.

Communicate value in your land page

At every point in your landing page offer added value to the buyers. From optimising your prices to providing a direct link to the payment or checkout page, it should be proactive. You can even give your customers incentives like a discount code, free coupons. Giving them the opportunity to share on social media and send referrals to social friends also helps because most buyers are social media fanatic and seek such options.

While these are ways to get your landing page updated or revamped with these quirks can help you gain a lot of converting visitors, there are many other ways too which you can apply. However, remember that anything you try it should go by either of the three rules of a perfect landing page: Showing you available all the time, offer extra value and hit off the eyes right.

Jonathan Paul is an expert WooCommerce developer in Australia at PHPProgrammers, a leading website and eCommerce development company that offers brilliant solutions to businesses of all kinds. With more than 6 years of experience, he knows just what can work well and what cannot for an eCommerce site and keeps himself updated with the latest trends.