5 Effective Reputation Management Strategies

The reputation of a company or a brand perhaps is the greatest asset that it has. Without a good reputation in the market, all companies will fail, and all businesses will falter. Maintaining this reputation is no easy task, however, which is why there is a specialised study for the same. There is certain reputation management studies that every firm or company needs to abide by.

Here is a look at the top 5 reputation management strategies that you need to follow if you are in charge of your own business.

1. Automated alerts for the business products

In this day and age, the internet is of vital importance for any business. You, as the owner, should be aware of how to take advantage of the same. Create a Google or Bing alert system around your products and managers. These alerts will tell you when people are talking about some of your products, service or staff. You can then monitor the reactions and chart a course accordingly.

Automatically receiving these alerts will save you the effort of having to remember checking these aspects daily.

2. Use many reputation monitoring tools

One of the basic principles of reputation management strategy is that you cannot rely on just one tool for the management of reputation. This means that you should sign up for as many of these tools as possible. This will allow you to cover a majority of your customers and prevent any feedback from going unnoticed.

For instance, a tool known as WhosTalkin can sometimes be more effective than Google alerts. This is because this tool keeps track of the mention of your services and staff not only on the internet but also across social media platform. Similarly, a tool known as Technorati is effective in maintaining a record of the mention of your business keywords across internet sites.

3. Interact with customers

It is always better for your customers to have an official place to complain about than it is for your customers to complain across other forums and social media. So, open a customer care helpline and tech support to handle disgruntled clients and customers.

4. Encourage positive feedback

When you see customers leave a positive review, thank them and ask them to purchase your services again. You cannot stop bad review, but you can appreciate the good ones that customers put across.

5. Respond to negative feedback

Try to respond to all negative reviews. Be humble and understand the issues that the customer faced. This will help you address these issues and also aid in creating brilliant reputation management.

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Created on Feb 14th 2018 01:55. Viewed 583 times.

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