4 Ways You Can Reduce Your Newsletter Printing Services Expenses
Newsletters have a long history in marketing. In one form or the other,
they have had a constant presence in the business world and have always
been a great tool in boosting the sales.
Though email, social media and other forms of digital marketing somewhat clouded the good old printed newsletters; their significance in marketing has not gone down. Hence making use of newsletter printing services is something you can never let go.
But there are ways to let go of many of the expenses associated with newsletter printing if you act wise and smart. Here are some smart ways to reduce your newsletter printing services.
Understand Printing
Start by evaluating your printing requirements. If there is a place for optimization, do it. But to do this you need a good understanding of the printing process. Not many printing managers are aware of what goes inside the printer once they drop their projects into it. Don’t be one of those and try to understand the printing process and see if you can optimize it. Ask your newsletter printing service provider to walk you through the process and be clear on your printing requirements.
Get Multiple Quotes
Do not ever assume the prices. The cost quoted by each printer could vary to high degrees and hence you need to get multiple quotes from different newsletter printing services to make sure you get the best deal.
Do remember to check the printer quality and specializations while getting the quotes. Not everything that is quoted cheap could be best for you.
You also need to check the quotes on the printers for different types of projects. A particular printer which may be cheap for a 4-colour newsletter may be very expensive for 2-color newsletters.
Pay attention to how the printing is done and which way will be more economical for you. For instance, you can use a 2 –color printer for 4-color newsletters by running the printing twice. Though this may seem cheap at first, it is quite expensive if you want to print large qualities of 4-color newsletters.
Match your print job with the right newsletter printing service.
Use Standard Sized Pages
This is one good and surprisingly easy to follow advice that can reduce your printing expenses. Sticking to standard sized newsletters is cheaper. Odd sized letters require special orders to be made and may need to be trimmed down on certain cases which can all contribute to higher costs.
Choose the Optimum Paper Quality
You need not always go for the best quality paper. A paper with sufficient quality that satisfies your need is good enough for your newsletters. Here are some key aspects that you need to look for paper quality.
• Whiteness – paper quality is decided by the brightness scale and the whiteness of the paper.
• Weight- the heavier the paper, the more expensive it is.
• The Coating – coating gives an attractive look to your newsletters at an increased cost.
Do you agree with these tips? Do let us know in the comments what all other tricks do you follow?
Though email, social media and other forms of digital marketing somewhat clouded the good old printed newsletters; their significance in marketing has not gone down. Hence making use of newsletter printing services is something you can never let go.
But there are ways to let go of many of the expenses associated with newsletter printing if you act wise and smart. Here are some smart ways to reduce your newsletter printing services.
Understand Printing
Start by evaluating your printing requirements. If there is a place for optimization, do it. But to do this you need a good understanding of the printing process. Not many printing managers are aware of what goes inside the printer once they drop their projects into it. Don’t be one of those and try to understand the printing process and see if you can optimize it. Ask your newsletter printing service provider to walk you through the process and be clear on your printing requirements.
Get Multiple Quotes
Do not ever assume the prices. The cost quoted by each printer could vary to high degrees and hence you need to get multiple quotes from different newsletter printing services to make sure you get the best deal.
Do remember to check the printer quality and specializations while getting the quotes. Not everything that is quoted cheap could be best for you.
You also need to check the quotes on the printers for different types of projects. A particular printer which may be cheap for a 4-colour newsletter may be very expensive for 2-color newsletters.
Pay attention to how the printing is done and which way will be more economical for you. For instance, you can use a 2 –color printer for 4-color newsletters by running the printing twice. Though this may seem cheap at first, it is quite expensive if you want to print large qualities of 4-color newsletters.
Match your print job with the right newsletter printing service.
Use Standard Sized Pages
This is one good and surprisingly easy to follow advice that can reduce your printing expenses. Sticking to standard sized newsletters is cheaper. Odd sized letters require special orders to be made and may need to be trimmed down on certain cases which can all contribute to higher costs.
Choose the Optimum Paper Quality
You need not always go for the best quality paper. A paper with sufficient quality that satisfies your need is good enough for your newsletters. Here are some key aspects that you need to look for paper quality.
• Whiteness – paper quality is decided by the brightness scale and the whiteness of the paper.
• Weight- the heavier the paper, the more expensive it is.
• The Coating – coating gives an attractive look to your newsletters at an increased cost.
Do you agree with these tips? Do let us know in the comments what all other tricks do you follow?
iti Direct Mail offers newsletter
printing services ( http://letterprinting.net/s/Newsletter-P
) and other direct mail marketing, printing and design services at reasonable
rates for effective business marketing.
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