4 Ways to Promote Your On-Demand Webinars
Organizing a webinar or online seminar is one thing, but making sure people participate is something completely different. That's why we give you 4 tips to get more conversion with your webinar services in the future, through a good webinar promotion.
TAILOR YOUR PROMOTIONAL MIX TO YOUR TARGET GROUP
It is very important to first determine your target group. Only then can you select the right channels to distribute your webinar solutions. The resources that generate the most return are your own website, the newsletter, but most of all also e-mail. Social media, banners or search engine marketing deliver a much smaller contribution to the number of registrants. Our advice is to use 80% in the first group and 20% on the last one. The dominant part of your promotion mix must consist of e-mail.
FOCUS ON E-MAIL WITH YOUR WEBINAR PROMOTION
The e-mail is the most important and most effective part of your webinar promotion. One of the most important things in the e-mail is the subject line; the intention is that this will encourage reading. He must be inviting or make the receiver curious. The recipient also wants to know what the advantage is when opening the e-mail. So let the receiver know for sure what is in it for him. Make sure that the subject line is not too long. Try not to use more than 50 characters, for mobile you can best keep to the limit of 30.
Another important aspect is the timing. The standard is three e-mails in three weeks. The best days to send the e-mail are Tuesday, Wednesday, and Thursday.
The layout of your mail is also something that you need to think about. Do not use too many banners or images, or even none at all. They are often not recognized or are too heavy for Outlook, for example. So try to convince your target group with text.
Finally, the content is of course also important. Try to make it personal with a personal appeal.
DESIGN A KILLER LANDING PAGE
Another hugely important part of the webinar promotion is the registration page. Only 48% of the people who end up on this page register for your webinar. Try to increase this conversion. Many people are somewhat interested in your webinar but effective registration is still an extra barrier. Try to focus on registrations, so do not give too much unnecessary information or details. Keep your goal in mind, and that goal is conversion.
Also, give an answer to the following questions:
Who is the webinar meant for?
Which problem is being addressed and/or what is the solution?
What do you learn in this webinar?
By whom is the webinar presented and/or organized?
When will it be broadcasted?
Planned duration?
SEND NOTIFICATION E-MAILS
In this way, you keep giving back memories and urgency. Keeping the target group informed systematically results in a higher conversion.
When someone logs in, please send a confirmation email. Thank them for leaving their details and their registration.
Then you send a number of reminder emails to keep the person in question informed. Send one a week in advance, one day in advance and finally one a few hours before the start of the webinar. This method ensures a much greater turnout.
After the webinar, you should also send a follow-up e-mail to the viewers but also to people who have not looked. That way they can still view the webinar afterward. Promote your on-demand webinar. You can best send the follow-up e-mail within 24 hours after the webinar.
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