Articles
4 THINGS ABOUT PUBLIC RELATIONS THAT CLIENTS SHOULD KNOW BEFORE HIRING A PR AGENCY
by The Yellow Coin PR Agency in DelhiThere is a lot of confusion as to what PR
professionals do and there is a lot of misconception regarding what is PR. To
help clients understand about the concept of public relations and how to use
these skills, here are four things about PR that they should definitely know
before hiring PR agencies in Delhi.
What
is PR?
Public relations is a strategic
communication process that helps build relationships that are mutually
beneficial for the organizations and their publics.
It is a persuasion business where you are trying to promote your ideas, your
products, or trying to create recognition for your achievements.
Through PR, specialists try to protect and build reputations through media
relations.
How
is PR different from Advertising?
There are major differences in Advertising and PR, and the biggest difference
is that advertising is all about paid promotions whereas public relations
includes unpaid promotions. PR stories have a third-party verification which
makes it more credible than advertising.
Quality
over quantity
It is one of the biggest misconceptions that people have while promoting their
brands that bigger number is better, which is sadly not the case. In the case
of media stories, what matters the most is the reach that you get and the mentions
that speak the best to your targeted audience and not how many mentions you
get.
Do not compare the number of mentions about a client’s restaurants to the
number of mentions of your automobile company. Different clientele belongs to
different categories and hence there should be no comparison.
It is important to understand that size matter as different PR agencies in Delhi provide different services and benefits. A boutique/ small sized agency is usually very flexible and catch up on new trends speedily. A mid-sized agency specializes in different fields. They have specialists working in specialised fields. A large PR company in Delhi will pretty much do anything you want as they have the capability to work with other sister agencies and offices.
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About The Yellow Coin 
PR Agency in Delhi
103 connections, 3 recommendations, 486 honor points.Joined APSense since, July 21st, 2016, From New Dlehi, India.
Created on Jun 12th 2019 23:19. Viewed 437 times.
