4 Signs Your Content Marketing Strategy Needs A Makeover

There is an unbelievable amount of potential in the sphere of content marketing, according to the majority of digital marketers. It is one of the advantageous marketing strategies provided to the users by the digital world. This is because of the fact that, it can work like magic to eliminate the gap between brands and consumers while incorporating some of the marketing strategies such as conversion optimization, social media and SEO.

But, apart from all this, there are some red flags that are needed to be improved and are required to be converted into green. Look for the following signs that are laid by top SEO experts, that’ll help you to do a makeover with your content marketing strategy:

1. Traffic is low

Might be the content you’re publishing on your website is out of the world. But, the target traffic is not reaching to your website. It is one the most critical issues every brand or startup faces when they’re in their early stages. Blogging is just a little part, it goes much beyond this. Because whatever you do need a thorough research and knowledge of keywords and phrases that are relevant to your industry. All this study will help the search engines to know the topics that your website pertains to and provides you with a better ranking in search engine results pages

Consider thinking like a user to increase your brand’s exposure and enhance the traffic on your blog and to make your brand relevant in the industry.

2. The UX is not personalised

Personalized content is really a great deal. The average consumer is always subjected to brand messaging for which marketers are expected to do everything they can to make their content strategy revolve around the user. In a survey by top SEO experts, it was found that ‘In-house marketers who believe in personalizing their web experiences are seeing approx. 20% upliftment in their regular sales’. Variables like location, device, behaviour, keywords, time of visit, previous searches etc. can influence personalized content to a great extent. Having the right resources enables you to personalize the entire experience of your website from ads and deals to call-to-action buttons on your website.

3. Follower and subscriber numbers are dropping

In spite of doing thorough research, one one hand you’re connecting with the right audience, but on the other hand, your email subscribers or social media followers are jumping ship. This means that your content isn’t driving the action you had wished for. The reason behind this can be either your messages are unclear to the user, or the audience is getting the wrong signals and people are turning away in droves.

Since content marketing is a two-way street. The general rule says, your material should be 90% educational and 10% promotional, and it should include some storytelling elements that can keep your audience engaged. To keep and maintain your viewers’ attention, each piece of content you release should address your audience’s day to day life, challenges and concerns etc. Gearing your content to these concerns is necessary for keeping the audience tuned in for the long haul.

4. You lack perspective in the outcome