4 Practical Ways to Include AI in Marketing

by Giselle Lobo Writer & Blogger

To no one’s bewilderment, Artificial Intelligence or AI has become the bedrock of organizational evolution, innovation, and growth. AI-based data intelligence can boost enterprise productivity and goal accomplishment by as much as 40%. Therefore, in today’s tech-driven ecosystem, you must not ask if you need an AI-empowered operational model but ways to make the most of it. And that is why AI marketing is on the rise.

Of all the enterprise verticals, marketing has perhaps the most to gain from AI. This ‘for the customer, by the customer’ business function, has been assigned a significant responsibility- understanding customer needs, incorporating those into the product/service blueprint, and boosting sales numbers. As easy as it may seem, understanding customer psyche and behaviour is a roadblock enterprise leaders have been trying to solve since time. And now, with artificial data intelligence, they finally get to unfold the sentiments and emotions behind every click, browse, add-to-cart, and purchase.

AI marketing was first employed by eCommerce organizations that wished to personalize their customer engagements and offer individualized shopping experiences that mimic in-store features and functionalities. Today, AI-powered marketing has taken the world by storm. It has become the strongest-of-all weapons for data science consulting companies studying enterprise data and suggesting recommendations based on end-consumers, the market dynamics, and ongoing trends.

Here we discuss the most practical ways to include AI in your marketing strategies and use the obtained data intelligence to elevate sales, revenue, and ROI figures.

#1: Employ Google Analytics as your Site Analyst

Use the Analytics Intelligence feature in Google Analytics to better understand your website’s dynamics and improve them. Similar to working with an analyst, marketers can ask questions regarding their site performance, trends, current stand, etc., and have the data intelligence tool answer those for you.

In AI marketing, Analytics Intelligence analyzes your website’s data, how it is ranked, where, and for what search queries. But more than that, it also dives deep into questions that you did not ask but should have. For instance, which page is performing better than its counterparts, which channel has the highest conversion rate, how are the landing pages performing against the competition, etc.

Moreover, Analytics Intelligence leverages your Google Ads account to build your targeted audience for conversions, ad displays, session quality, etc.

#2: Give Google Dynamic Search Ads (DSAs) a try

Dynamic Search Ads reduces the legwork marketers have to do with paid search strategies. Instead of performing keyword research, matching the ad and landing page copy to the particular keyword, DSAs only requires selecting the landing pages for promotion. Google’s AI scans the landing pages for data intelligence, picks relevant keywords to those pages, and even generates accurate ad headlines.

AI marketing experts must employ DSA campaigns to generate more organic, unpaid leads and land more intelligent search results.

#3: Chatbots for 24/7 active support

There isn’t even one person who hasn’t ever interacted with a chatbot, which is why they are an imperative tool for every marketer. There are simply too many benefits of chatbots in AI marketing, from customer support to client assistance, query resolution, and 24/7 availability. Chatbots are a marketer’s key to personalizing every interaction more efficiently than human workforces.

#4: Forecasting sales numbers

Data science consulting companies always grapple with what to do next and right. AI marketing makes it simpler for marketers to identify customer pain points based on data intelligence- past purchases and contacts.

This system predicts what customers will buy next and what quantity of units will be sold. It helps you define product promotion strategies to drive higher sales. Data intelligence software helps marketers and sales reps understand conversations with prospects without having to pay exorbitant prices.

Digital marketing is now AI marketing- The very future

The competitive landscape of today is a do-or-die situation. And if marketers and enterprises don’t want to be left behind in this business transformation race, opting for a data intelligence approach is the only way. Being data-driven is an absolute, the only way to prepare for the future, which is coming faster than you can imagine. And AI marketing is your cue to carving a personalized and customer-centric path.