4 Important Characteristics Of A Professional Designed Logo

Just a look and you will know that it is a great logo. A great logo is, in fact, memorable, stands out, clear and simple. It stands out from all the clutter across the World Wide Web. 

It is the public face of your brand and so needs to have a lot of punch. However, designing an effective logo is not so easy. It requires some strategy. 

Mentioned here are some points regarding what all should be there in professional logo design. 

A great logo delivers an honest and immediate impression of your company’s philosophy. It conveys the special features of your brand. A logo that is mainly based on high morals and values will have some meaning so that it can instil confidence among all the audience. 

It should create an image in the mind of your target audience. So, it should be designed in such a way that it can convey your brand’s essence which should go just beyond its personality. Go for a design that conveys your brand’s essence. For example, You can go for a logo design like that of the Amazon. Which depicts the philosophy of the company. The arrow not only conveys that it offers friendly customer service but also that anything from A-Z is available out there. 

If you have not yet given any thought to your brand values or characteristics, now it’s time to think. 

The style choice is the most important thing that you should consider before you attempt to design a logo.  Here five types of logo styles are mentioned. See which one is appropriate for your brand identity.

  

A logotype or wordmark is usually text-only typography which is a popular choice across many industries such as fashion, tech, media and food. It is the perfect choice for start-up businesses. The name awareness and its recognition is quite critical at an initial stage. Therefore the wordmark should focus the name of your business without any additional distractions. Choose colours and fitting font that goes well with your brand’s personality. 

If you want to visually depict the name of your brand without words simply by using symbol or image a brandmark can be a great choice that you can make. Brandmarks are generally associated with universally known organizations which can be identified easily through their symbols alone. Nowadays many of the famous brand marks have started as combination marks & also earned their ability to drop down their texts/names. 

 

In combination marks, there is a flexibility of incorporating symbol or an image along with your business name on it. It allows you to explain in detail about your story and thereby sets apart your brand. Around 56% of companies out of the most popular 100 companies use combination marks as their logo.

Similar to combination marks, emblems also incorporate both an icon and symbol or text, but the text design is within the symbol. They stimulate a seal or a badge. The logos of emblem-style offers more inflexibility because they happen to be more detailed & the text is fit inside the image. If you want to work with this style of logo ensure it is versatile enough to be visible and clear when sized down for small uses like that of profile pics or promotional items. 

Letter marks are also called monogram-style or initial logos. They are a popular choice for the companies having long names as they simplify the long name using an abbreviation form. Generally, the focus is more on the initials or letters. The font used in landmarks is often stylised. 

With only one image, a powerful logo would be able to tell your complete story. While some of the major brands may use the brandmark-style logo, it should not be used by completely new businesses. Unless the name of your brand is not widely-known, your company name is the only key identifier and it must be included in your logo design to build up strong connections with your target audience. Just make sure not to include the contact information or company addresses or taglines incorporated in your logo. The design of your logo should stand apart, clear and simple from any unnecessary text.

 

Colour says more about a brand. In fact, as per the survey, colour increases the recognition of a brand by 80%. The mind of a human is programmed in such a way that it simply responds to colour. Colour can impact emotions and behaviour. The target audience strongly gets influenced by the choice of colours. To understand more about the colour psychology & to choose the right colour for your logo, you need to highlight the key characteristics of your brand & connect with your customers. 

An effective logo design always has a consistent style choice that depicts your identity, the name of your business, a relevant colour scheme as well as the personality of your brand. If you are thinking of designing a logo for your brand you don’t need to invest your time for deciding the logo of your company, simply give the task to the best professional logo design company. A great logo would get noticed by the right people & make a long-lasting impression.