4 Fast and easy metrics to measure the success of PR campaigns
by The Yellow Coin PR Agency in DelhiFor many years, the word measurement would send shivers to
the Public Relations (PR) & communication professionals. However, things
have been extremely changing in the last few years and there has been a growing
demand for strategic value communication and ever growing demands for budget
justification needing to be linked to business impact. A good measurement scale
as a whole includes adequate process, methodology, standards and clear taxonomy
of the industry. In case a PR
agency in Delhi, NCR or in any part of the world is showing low interest in
adoption of a clear measurement framework this means that the PR outputs as
discussed don’t hold the guarantee of being delivered. The following ways will
help the PR
professionals to adequately measure the PR campaigns’ effectiveness:
Domain Authority
At least once or twice in a month, the client domain’s
website gets update by Moz and if the content publishing trend is consistent on
it slow but steady increase can be easily delivered each month. As the
professional course of working on the client’s website increases also increases
the rate with which the targeted audience is coming up on the website and
preferring the client’s products & services. On an average the constant
domain tracking and content delivery can provide about six points per year—or
half a point rise every month.
Visitors from owned
and earned media
The website visitors are never tapped on from one place,
they are arriving on the website from numerous sources both owned and earned
mediums. While discussing on the cost of the plans mentioning the clear list of
the owned and earned contributed content pieces helps in better negotiations
and dealings. Keeping a close track of the media placement links backed to the
website will help you in getting on these numbers right.
Count of Email
addresses
If the published content is doing its job then a steady
stream of email addresses are there for you. If you are getting click-through
to your site, but those visitors aren’t signing up for your email list in
exchange for a lead magnet then it’s time for the PR professionals to rethink their
target media list. No matter how popular the media outlet, if it’s not driving
qualified traffic to your site; it’s not a good fit.
Search Engine
Optimization (SEO)
Sponsor Ads
Created on Jun 9th 2019 22:58. Viewed 433 times.