Articles

4 Common Mistakes to Avoid While Designing an Exhibition Stall

by Sumit Goyal Digital Marketing Expert
Creativity is a blessing to the world that makes it look even better. Hence, creativity cannot be taught, it is something a person is born with. Designing the exhibition stalls is, however, a mixture of creativity, talent, and hard work. The tasks of exhibition booth design consist of various complexities and thus, shall be managed by an experienced team.
In case, you are a newbie in the field and wish to know what you shall and shall not do for the proper settlement and display of exhibitions, this article will come handy to you. Here, we have discussed some of the hindrances that you might face during the exhibition stand making and presentation.
  1. Copying others – Well, this is one of the hindrances that one creates for himself. Original is always better than the copies and the same applies to the exhibition stalls as well. If you are copying the designs or ideas of your competitors, there is no way you can make an appreciable place in the minds or hearts of the people you want to attract. Hence, it is always advised to go for an original theme and structure of the stalls rather than being a copy of someone else.
  2. Poor Communication – The presenters at the exhibition are not just representing a particular stall, but a company as a whole. If they will have a poor conversation and communication skills, the message will not reach the end-users properly and thus the whole idea of the exhibition will go to waste. This is why it is suggested to remove the hindrance of poor communication by training the presenters properly and assuring that they are able to answer the diverse customer’s queries.
  3. Space Constraint – Everyone needs space and so does your exhibition stall. If your stall will be very small, it will neither have the space to keep the products nor for inviting the visitors inside the stall. Because of the less space, you shall lose the potential customers and won’t be able to make the maximum benefits of the exhibition and the investment made to it. Hence, expand the space of your exhibition and make room for products and people.
  4. Traditional Ideas – One thing that could look as normal, but isn’t, is the following of traditional ideas. The technology is updating every day and hence, the exhibition stalls must be made with the advanced features and functions. 3D stall design is one such magnificent idea that is captivating the attention of the people instantly. If you are planning to have an exhibition, then you shall ignore to adopt the traditional ideas, but follow the new techniques of designing and installations.
These are some constraints that you shall not miss while designing, installing and presenting the exhibition stall. If you work by keeping these things in mind, there could not be anything stopping you from achieving the heights of success. But, if you wish to make it even better and remarkable, hiring an expert is the best idea to go for.

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About Sumit Goyal Freshman   Digital Marketing Expert

12 connections, 0 recommendations, 37 honor points.
Joined APSense since, April 15th, 2019, From New Delhi, India.

Created on Nov 2nd 2019 08:04. Viewed 277 times.

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