4 Attributes Of A Functional Crisis Communication Strategy

by Purvi Dalvi Writer

When you start operating an enterprise, you will face a situation that will demand a quick response. In such a scenario, you need to have a proper communication plan in place. The project will assure the stakeholders that their vested interests and investment is in safe hands.

Your organisation will need a set of experts who will create a blueprint of a strategy to tackle the problems and make sure that the operations are running as usual. The team of strategist will have to formulate a set of ethical codes to guide them during the crisis.

Here are some attributes of a functional crisis communication strategy:

Transparent communication

Honesty is the key when you reveal the crisis to all the stakeholders. The communication channel between the strategists and all the stakeholders needs to be clear and transparent.

The most important part of transferring any data and message is to make sure that every participant receives the information without any sugar-coating and varied interpretations. All workforce dedicated to your firm should undergo illustrated training on proper communication methodology on how to handle media regarding the same.

Explanation of the crisis

The stakeholders always expect access to first-hand information about the problem. They are most likely to appreciate the narration of the whole disaster and its implication at once. It is never a good idea to detain the transfer of information.

If you are expecting the dust to settle down before narrating the whole story to the owners of the firm, it could be challenging to rectify the situation by then. Some critical elements of the message are:

The reason of the crisis
Possible consequences of the crisis
Brief description of the whole scenario
Blueprint of the plan to tackle the situation
Feasible solutions to the scene

Update on social media

The usage of various social media platforms and its full availability has changed the dynamics of responding to a crisis. At times these social media handles are the one who creates trouble for a company and its product line. You should have an adequate strategy for handling the crisis on the internet.

There are customers who follow the brand and look forward to any updates and latest news concerning you. They will appreciate honestly, and potential clients will take a note of the company and product too. It is necessary to update your followers about the scenario and what you are doing to rectify the problems.

Instant reaction to the problem

Taking an intuitive but calculative action to curb the problem is the best way forward. You should opt for corporate affairs advisory who understands the whole fiasco and is ready with a feasible solution.

Ask them to interpret the situation and pitch the correct remedy. You must analyse the internal and external steps and discuss the same with the stakeholders for their approval. Initiate the actions with immediate effect.