4 App Store Optimization Tactics You Need to Know About

As a mobile app developer, you will certainly be aware of the challenges associated with getting your app noticed by the masses. Especially when you have just created a new app, getting good ranks in the Google Play Store and Apple's iTunes Store will seem unrealistic to you.

For every mobile app development company, the most important factor is to develop a mobile app which user friendly and highly functional. Once you got the highly functional mobile app then you can think on various factors involved in app store optimization. No matter, which app store you choose to promote and sell your mobile application, understanding factors for ASO (App Store Optimization) can help you attain high rankings in the popular app marketplaces. So, let's proceed and look at the most crucial factors essential for optimizing your app to achieve better ranks on the app store:

1. Searching For the Right Keywords

Keywords are arguably the most critical factors of ASO. Researching for targeted keywords isn't much different to SEO. Both requires spending a considerable amount of time. Several useful tools such as App Annie and others are available online that ensures that the content within your app pages contains relevant and most popular terms that can attract users towards your app easily.

But it is advised that you prior to App Annie or any other recognized tool, you must first get a general idea regarding the keyword using "Google Keyword Planner" and "Google Trends." When it comes to finding keywords for a mobile application, the process is quite similar to that of searching keywords for your site. You will need to look for words and phrases for your app keyword that match the following benchmarks:

• Searched for maximum number of times

• Low level of competition

• Must be highly relevant

2. Adding Your Keywords in App's Title and Description

Adding the keywords that you have searched for the app's title and description is said to have a profound impact on the search rankings in the app store. Especially, “using keywords in the title is supposed to result in an increase of 10.3 percent in rankings” – as determined by the research conducted by MobileDevHQ.

Since the title of your app help users know the name and understand the subject of your application, including most searched keywords into your title, most likely will increase of ranking higher in the app stores.

On the contrary, there is still no clarity over the significance of incorporating keywords in the description of an app. Basically, users cannot discern if the descriptions are indexed and searchable. But, what most of the users know is that how they contribute in selling your apps to the target audience.

3. Focus on Creating Stunning Visuals

Your app visuals do not affect the app store ranks directly, however, they do play a huge role in promoting your app as a brand and making users aware of it. Of course, branding is important to drive users attention and prevent them from moving away form your app while browsing the app store.

To create stunning app visuals, you must focus on the establishment of a logo that helps people instantly recognize your brand. Also, it must be designed in a manner that makes them stand out from the rest of the apps. Apart from the logo, create an eye-catchy icon including your logo.

Whether you're creating an icon or your app's logo, remember to make use of high-quality images that best represent your app and brand. You can even consider performing split tests on different logo versions to see which one helps in achieving highest click-through rates.

4. Allow Users to Leave Ratings and Reviews

Whenever users access an app page, they thoroughly analyze previous users' experience before taking performing an action. And so, having reviews and ratings within your app can help you win the trust of your target users.

But, in case you receive any negative reviews make sure to respond to them immediately. Another viable alternative is to lessen the impact of negative reviews as well as ratings. For this, it is suggested that you should request for positive reviews from your app directly. Rate Our App is a brilliant tool that enables in accomplishing such an objective.

The tool convinces satisfied users to write positive reviews and bounces off negative reviews via “send feedback” option.

In Conclusion

Making your app visible in app stores isn't an easy task. However, app store optimization can help you increase your chances of getting your app discovered by your target audience. This article covers four best ways to optimize your app to rank higher on app's search results.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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