3D Animation: The Future of Marketing

What is 3D animation? It’s a graphic technique of taking digital objects and bringing them to life. This is done by creating an illusion that the digital objects are moving through a three-dimensional space. The computer-generated objects appear on a two-dimensional screen. However, they are created to mimic the principles of a 3D world.

With increased competition in the marketing industry, a lot of marketing tactics are getting adopted to get ahead of the competition. Of all the tactics, the biggest spike has been in the use of animated marketing videos.

Today, a high section of the audience is showing a growing affinity towards 3D animation programs. In such a case, a good animated marketing video has great potential to create awareness about your product. 

The Future of Marketing with 3D Animation

Would you like to have a 3D animation to explain your product and don’t know who to hire? There are multiple 3D animation companies, but not all of them are worth your money.

That’s because in 3D animation, skills and creativity must go hand in hand. So you’re better off reaching out to the animation studios in los angeles. These 3D animation studios have good technical teams with the right skills and creativity. Remember that you need to find a reputable company whose services will be worthy of your investment.

3D animation production comes at a high cost. So you can’t afford to do an A/B testing as it will end up costing you a fortune.

1. VR Animation

What began as a futuristic amusement aimed at gamers has evolved into a popular and profitable animation genre. Virtual reality today is more than entertainment. It’s also used in educational programs and in the media.

VR animation is the industry’s future and can be identified as one of the hottest industry trends. Designers are now focusing on superior quality surreal effects in VR videos. Motion graphics and animation for VR enable you to be creative.

In fact, with a compound annual growth rate of 33.47 percent, the VR market is expected to reach $44.7 billion in 2024. This is according to the research conducted by GlobalNewswire. What we’re saying is that animation is energetic and appealing. It’s easily loopable which makes it useful in light of the growing population of short video content like Instagram reels.

To make a trendy animation program for advertising, locate a reputable studio that can turn your idea into a high-quality material. 

2. Animated Logos

Organizations are looking to include animation in different branding materials. This is in the quest for a dazzling and memorable online presence. Note that animated logos are already established as some of the most crucial design trends in brand identity.

Motion graphics provide respectable lettering and iconography new life. This works to make a brand more appealing and exciting to clients.

Animated logos are routinely connected with a band’s tendency to innovate and deliver something new and it’s due to the unexpected motion.

The grain is a tool used by painters to give images a realistic look. It also adds texture to vector artwork and provides illustrations with a new lease of life. The images appear to be a little rougher and more realistic. They are also more akin to real-world surfaces and textures.

The grain effect animated videos stand out from the crowd. They also help companies in presenting eye-catching images to the target market. Such animation shows a company’s commitment to quality and originality. 

3. Vertical Animation

The number of smartphone users today is 6.6 billion in the world. The number translates to 83.40 percent and it keeps rising. This large percentage of people using vertically oriented devices has an impact on how media is viewed.

Vertical animations are some of the important motion graphic trends today. Remember that we consume media products vertically from various products. Only a small percentage of users move their phones horizontally to watch videos. Vertical videos for Instagram stories and Facebook ads have continued to be increasingly popular as a result.

The use of hybrid approaches is another video design trend. A lot of hybrid videos blend 2D animation with 3D components and live-action footage.

The finest motion graphics can incorporate multiple art forms into the product. This triggers us to think of how one type of animation complements another in exciting and imaginative ways.

With this design, it’s easier to notice a thin line producing diverse figures, logos, and words. It’s one of the best motion design trends for explainer videos and new product presentations. 

4. 2D and 3D Mix

Another trend that’s set to dominate the industry is a combination of diverse types of photography, graphics, and animation. One of the trendiest 2D animation ideas is in combining unexpected 3D features.

This method is frequently employed in animated films, full-length, and television animation. It also applies to advertising and social media trends and appeals to a wide range of audiences.

2D and 3D animation are frequently blended in videos and as such, a lot of motion designers combine them. The combination gives a unique style that makes it more engaging.

Combining 2D and 3D animation, including the 2D over-layers with movements is the most used approach. The technique can be used in large-budget commercial videos. 

5. Morphing

This is a transition effect in motion pictures and animations. It helps with the seamless transformation of an image or shape into another.

Today, the idea of morphing logos and characters in the film is growing in popularity. It acts as a visual magnet and attracts the audience’s attention, compelling them to watch the impact until it’s over.

This approach is more useful in website animation as it holds a user’s attention on the page. That helps with search engine optimization because Google favors interesting websites where users spend more time interacting with them.

Conclusion

The evolution of 3D animation was driven by the desire to see a complex procedure. It was also driven by the need to see the final details of a high-tech product in action.

The final result then becomes a well-crafted combination of 3D modeling, motion graphics, and an appropriate music soundtrack. Words and still images are not enough to convey concepts effectively.

Vibrant and photo realistic images and content convey a product’s features in a clear manner. With 3D animation, you can tell your product’s story using cutting-edge technology