3 Ways to Respond to Restaurant Can Improve Your SEO

In the restaurant industry, the reviews can have a significant impact on business success. With big sites like Yelp and Zomato is dedicated to providing a place for customers to the rate and review places to eat, it is important that the restaurant owners to embrace every opportunity to manage and respond to reviews online. While some restaurants only reply Digital Marketing Agencies Southampton  to negative reviews, responding to all the reviews you will have a positive, measurable impact on your business. Response owners will reduce the negative impact of a bad review and improve the impact of a good review.

Most customers expect a response within 24 hours, so the reply is an ongoing process. binges monthly response will not satisfy customers who leave positive feedback-or regain the confidence of detractors. the restaurant manager will need to respond quickly to the benefit of their reputation management program.

Responding to reviews also can increase both the number of reviews left by customers and an average star rating of a restaurant as much as half a star! It can mean the difference between ratings 3.5 stars and star rating coveted 4.0+. In addition to increasing the volume and ratings review, there are a lot of local SEO benefits that come along with responding to reviews. Some are obvious, like a restaurant with a higher number of reviews get ratings boost, but there are others that Google has just launched a few months.

Extensions in the results of the local pack

Google Local search results for "veggie burger"

Some users like eyes may have noticed that the local three-pack now sometimes contains a snippet of text to several requests. Called the "extension", the purpose of this piece is to provide additional information about the search business may be interested. This piece is pulled when a query matches the information on business-related components. nice thick piece can be a component of a search query or synonyms.

Extensions can be drawn from four sources (each equipped with a unique icon to indicate its origin):

reviews Mentions

Mentions sites

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Google Posting Mentions

Google snippet for a burger restaurant reviews

Reviews are by far the most common source of these pieces. They have some of the information that is most convenient for Google to crawl, and they also contain a much higher volume of keywords from other sources. Had this review mentions information related to the searcher's request would make them much more attractive for the user to click. Of course, one way to encourage the review text and keyword-rich is to respond to the review of your business already has come. If users see their feedback is to collect feedback, they will feel more compelled to leave a review with text, as they know they are being read reviews by businesses.

With more reviews come in and more of those keywords containing, local extension review on three packets will appear more often to your listing and accumulate more clicks. Your list will also have the advantage in appearing on more specific query. Businesses such as cafes that offer Wi-Fi customers will have a higher rating if the reviews that contain "Wi-Fi" key words to fill in pieces of review.

Machine learning fit most of this popular restaurant dish with reviews

Google plate popular restaurant features for listing

In June this year, Google released a new part of the popular "plate" for a list of restaurants. Users on android phone can see pictures and reviews mention menu item the most talked about restaurant. Google will match the photos and reviews given by the user to fill in the new tab. As Digital Marketing Companies Southampton  a response to reviews encourage longer and more feedback, keyword rich, it will help restaurants build their new popular dish tab.

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