3 Ways to Engage in Effective Digital Marketing

by Kevin Smith Author

With the proliferation of the Internet and the computing power available to anyone with a smartphone, businesses need to create a digital marketing plan that will improve the company's web visibility and increase the bottom line. Clear calls to action are a great starting point to getting more people to do what you want. Video and photo content in your digital marketing will also provide your business a boost. Hiring the best digital marketing agency in Atlanta will take much of the digital responsibility off your plate and put a professional in your corner.

Clear Call to Action

A lot of small businesses make the mistake of just putting ads or content out without creating a clear call to action. A call to action, or CTA, is telling the potential customer what you want them to do. "Click here to get the best deal on" and "visit our website to learn more" are two examples of a CTA. Giving people clear instructions for what you want them to do is the only way to ensure that they know what it is they should do. Make sure that your CTA takes them to a landing page that is relevant to the ad they have been viewing.

Make a Video

Visual content is the key to getting people to pay attention to your message. Making an engaging video that you can use for advertising or for your YouTube channel is just the beginning. Facebook Live videos and Instagram stories may also use video content. If you're using text only or sticking with static pictures, you may be missing out on the best way to capture market share and create more customers. Still, photos do have their place in digital marketing. Be sure to use both video and images to create an interesting campaign around your important message.

Hire a Digital Marketing Agency

Hiring the best digital marketing agency in Atlanta will bring you much better results than you can achieve on your own. Social media and search engines are constantly changing the way that businesses are allowed to interact with their customers and potential clients. A change in an algorithm can lower your website's search engine ranking; a change in how social media deliver content to their users can result in fewer people seeing what you post. A digital marketer will produce high quality content for your website and social media pages that can help avert the negative impact that such changes can have.