3 Ways To Employ Heatmaps To Deliver Better UX

by Sachin Sinhmar I am SEO and PPC Expert.

An impactful user experience is the one which leaves your visitors with a lasting experience of the brand. When brands want to deliver an incredible user experience through their digital products, their whole focus should be on the users. Users should take the centre stage with the limelight because they are the ones who need to be utterly impressed by the brand and its offerings and be moved to sales.

Heat mapping is completely user-focused when collecting website data and is done to provide key insights to improve the overall web experience of the brand. Here are a couple of ways one can use

● Heatmaps provide assistance in inspecting your current design. Heatmaps are filled with insights about the kind of user experience you are providing and can be a testament of irrelevance of your old website, highlighting the need for crucial changes to be made and demonstrating the actual performance of the site.

● Clickmaps show which CTAs have the most or least click rates. This helps in the placement of CTAs where they work and results in their removal from the place where they are ignored. In this way, one can test which CTAs get engagement and which doesn't.

● Heatmaps are measure how far users scroll. Business brands, hiring the Best Web Development Company in India, get their professional websites mindfully designed. However, there is a solid chance that your audience is not even paying attention. Heatmaps would provide you evidence as to how low your visitors scroll. Being face to face with the facts, you can think of coming up with an apt solution for your current position.

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