3 Tips to Optimizing Your App for the Audiences!

The overwhelming number of apps available in the app stores can make it quite daunting for your app to reach the right audiences. A report by comScore, on the global mobile trends of 2015, highlights the increasing digital media usage occurring via mobile apps on smartphones. The smartphone app usage in the US has already surpassed its desktop counterpart, 43% to 39%. An average American today spends close to 3 hours on their mobile devices. There is no denying the fact that smartphones have become the primary device for digital media consumption for millennials.

The mobile app market, as we know it, has two broad categories of free apps and paid apps. However, a third category of mobile apps is gaining popularity – the freemium apps – apart from these two categories. This category of freemium apps follows a combination of the free and paid business model. Nevertheless, irrespective of the application being free or paid, they do take up some highly valuable space on the users’ devices. The question here is this – how do you establish or prove the value of your app to the perusing user?

One way to enhance the discovery along with visibility of the applications on the app stores is to initiate the process of App Store Optimization. ASO is a vital element for simplifying the complexities involved in ensuring the rapid adoption of an application, the effectiveness of which is quantifiable if implemented in tandem with the development. The mobile app company can integrate the following three steps into your App Store Optimization strategy while creating a new application.

1. Keywords:

25 Characters – the permissible limit for the name of your app! These 25 characters are the window of opportunity for the future success of your application. You can collaborate with any iOS app development company to determine the keywords that best describe the features, functionalities or the purpose of your app. The description of the app store need not be too elaborate, either.

2. Screenshots:

They are like the quick intro into what the users would be signing up for if they download your app. The screenshots displayed along with the app description should be such that they highlight the most crucial features of the application, besides being engaging. An iOS app development company can assist you in capturing the best screens of the application along with descriptive captions to further enhance its value.

3. App Reviews and Ratings:

The active users of an application should be the prime target for your app review ratings as they have been associated with the application long enough to know what works for them and what does not. While a set of positive reviews can bolster the chances of increased downloads, a few negative reviews can be equally detrimental. The “active users” are an essential component of this process as compared to users who have not used the application in a long time.

A well-crafted mobile app along with the right kind of App Store Optimization techniques are just the beginning to a long journey of improving the success rate of you mobile app. A brief collaboration with a mobile app company can efficiently augment this long winding route to gaining popularity for your app.