3 Tips to Help Drive More Traffic to Your Law Firm’s Website

by Kevin Smith Author

These days, the Internet is often the first place people turn to when seeking legal help. With so many other legal websites competing for your potential clients’ business, it can be important to present your website in a way that will help it stand out from the competition and rank high in search engine results. One way you can help make sure your website doesn’t get lost in the crowd is by improving your website’s legal SEO (search engine optimization).

Define Keywords

A lot of people don’t know exactly what they are looking for when it comes to finding a lawyer. Oftentimes the words they type into a search engine may not be the exact legal terms you have on your website, which means your website may not be listed among their search results. One way to remedy this problem is to try to predict the keywords that potential clients may use when searching for a particular type of lawyer or legal problem and to use those keywords in the content on your website. The more often your website features a keyword that someone might type into a search engine, the more likely your website may be to appear in their top search results.

Create Informative Articles

After you’ve come up with a few keywords that your potential clients may be most likely to search for, you can improve your legal SEO even more by creating content that will entice them to click on your website. Besides a general information page about your firm and the services you offer, it can be helpful to designate a section of your website to feature several informative articles that may be interesting to potential clients and contain the keywords they are most likely to search for.

Make Your Website Easy to Navigate

You can also improve your legal SEO by analyzing the format and structure of your website. When presenting search results to people searching for an attorney, search engines may take into account not only the frequency of the specified keyword on your website, but how efficiently your website is organized. A professionally designed and user-friendly website can help your business stand out to search engines and potential clients.

With more businesses advertising on the Internet than ever before, the success of your law firm can greatly depend on your website. By improving your website’s legal SEO, you can help make it easier for potential clients to find your business and more easily persuade them to choose you over your competition.