3 Things About SEO That Businesses Don't Understand

by Fusion 360 Studios Digital Marketing Specialists

Most people Google to find out everything. Even if they know the exact name of the site they still prefer to type it into Google than type out the whole URL. This makes search engine optimization an indispensible part of any company’s success online. Companies from Utah or anywhere else should make SEO a serious part of their marketing efforts if they want to have online sales and customers.

SEO Is Built In

Search engine optimization is not something that is added onto an existing marketing strategy. Many companies in Utah and other states will think of SEO as being separate from the everyday processes of the company and will not involve the team with promotions and campaigns that they are running.

When used effectively search engine optimization is part of an overall strategy and becomes the digital arm of advertising for a company. It is built into vision and execution.

SEO Does Not Replace Bad Product

Even the best SEO team or company cannot fix what’s wrong with a company’s product. The way that customers feel about a company is stronger than any online effect. If a company hires another marketing company to run search engine optimization this should be kept in mind. No matter how talented the agency is, they aren’t able to make fools gold into real gold.

Good SEO Is Driven by Data

SEO can be a trial and error experience for many companies who are just learning how. The mistake that many companies fall into is that they will continue to do the same ineffective practices year after year. Good search engine optimization is analyzed and ineffective approaches are tossed out to new ideas. This is the best way to get results.

In summary, search engine optimization can be a complicated game to play for any company. It is important to stay on top of things and decide the best path to take. That path can be different for each company.

Nate Myers writes for Fusion 360, an advertising agency in Utah. He writes for many other clients as well.

*Image Credit: Pixabay