3 Reasons Why Your Leads Aren’t Convertingby Jeremy Banks Evolutesix
Conversions are key factors in determining a business’ success. There’s nothing more frustrating than exerting efforts into generating leads, only to expect little return. Don’t worry because it’s not the end for you. Perhaps you don’t realize you’re doing something wrong or are just ignoring these signs:
You’re Targeting the Wrong People
No matter how many emails you send and attractive your marketing pitch may be, you aren’t going to earn conversions from people who aren’t interested in your product or service in the first place. That’s why determining your target audience before you even start marketing is very important. When you are on the same page, it’s easier for you to convince them to do business with you.
To make things easier, what’s your ideal customer like? What’s their age, gender, location, occupation, or hobby? Being able to identify their graphics can help you know what kind of marketing strategy works best for them.
Not Having an Optimized Website
Your website is your virtual landmark, and it is where all online presence emanates from. In order to increase your online visibility, you need search engine optimization for your website. SEO allows you to rank higher in the SERPs, and consequently, be more visible.
Having a well-designed website and engaging content are part of SEO. Gorgeous, easily navigable, and produces relevant high quality content. Those are the qualities of an ideal top ranking website.
There must always be call-to-actions present to guide visitors on what to do, and ultimately lead them to buying your product or service. You must also ensure that your visitors that they can find what they’re looking for with ease. If they want to order flowers, then choosing and checking them out should not be difficult for them.
For small and startup businesses that don’t have a background in any those, outsourcing to a digital marketing solutions company can easily solve the problem.
Limiting Yourself to One Platform
In digital marketing, there are so many platforms you can use to reach your target audience. If you stick with marketing, you’re missing out on a lot of conversion opportunities on social media. Don’t worry about social media. It’s simple, free, and it’s got such a vast audience you can take advantage of. Have you seen how one post can go viral in a matter of minutes? That’s the power of social media.
Moreover, it’s easier to convert those leads into conversions because your customers can communicate with your audience in various ways such as commenting, messaging, checking in, and reviewing. Along with this is being able to build a relationship founded on trust with them, and nothing creates more conversion and loyalty other than trust. The point is, don’t just stick to one platform. Use as many as you can, as long as they’re cost and time efficient.
To generate conversions, you need to keep in mind that sales and marketing are different. It’s enough to tell your target audience what your products or services are about, you actually have to encourage them and compel them to buy it. Your goal is to have them click that “buy”, “order”, or “subscribe” button.
Created on May 7th 2018 02:19. Viewed 176 times.
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