3 Reasons to Have a Blog Section On Your Website

by Ankita Sehgal Freelance Blogger, Lives in New Delhi

Many of us think that blog posts are not of much significance for businesses, especially the smaller businesses. But this is not true! Having a blog helps you record your current events and tie them back to your business in an organized manner besides numerous other benefits. While you might have a hard time brainstorming relevant blog topics, the importance of quality content in improving the ranking of your business cannot simply be ignored. Here are the top three reasons to have a blog section on your website:

1) A Steady Stream of Fresh Content

Whether you are into updating your blog once a week or every day, you are in a way making a huge contribution of fresh content that Google favors. While your services might remain the same, updating blogs in the blog section is a great way to ensure that your website stays relevant and ranks higher. Moreover, search engines have a tendency to reflecting the most relevant and newest content to their audience. Hence, a keyword rich blog with all the relevant information is ought to drive more traffic to your website.

2) Great to Implement Long-Tail Keywords

Long tail keywords that your competitors haven’t thought of yet are also a great means to do something better. Blog posts let you use long tail keywords to improve your rankings quite significantly. If you lack knowledge regarding the same, it’s best to hire a reputed SEO agency in India to do so.

3) Backlinking

Blogs are probably the best medium to build backlinks. All you got to do is seek relevant companies to link your blog posts, which in turn, might offer a link to link your website on theirs. This helps generate enough traffic, while also letting you build your relationships with relevant companies. It is important to pick only the relevant companies, however, for the same as websites that have got nothing to do with your business will only hurt your ranking.

While doing SEO in India, it’s very important to choose reputed firms such as RepIndia. RepIndia is one of the leading digital agencies in India. It recently bagged digital duties for Colors Infinity and MTV Beats. The agency co-founded by Ayesha Chenoy is well-known for curating content and helping its clients expand their online and offline footprint.