3 Innovative Tips for a Successful Trade Show

by Jeremy Thompson Web Marketer

In this fast-paced world, grabbing the customers’ attention is the biggest challenge for any business. Now there is no hard and fast rule for this, but it is an open secret that if you don’t get their attention within three seconds, then the game is lost. So, what can you do in such a competitive environment?

Setting up a trade show display is a very smart marketing technique, but this can go wrong if you don’t know how to go about it. A dull trade show booth will leave your audience bored and make your business look bad. You need to be able to blow their minds with the super effective tool.

Here are the top three trade show ideas that you can strategically apply.

Make the First Impression Count

First impression is the last impression. The image you create in your audience’s mind plays a huge role in creating the foundation for a long-term partnership in the future. The problem is, that you don’t get much time to give a presentation. This is not just applicable regarding business and marketing, but in our everyday lives as well.

People often develop an impression of a brand in the same way as they do when they meet someone new for the first time. An innovative trade show display does just that. When you are presenting your brand at an event, an interesting display will grab the audience’s eyes quickly. Any experienced industry expert will tell you about the importance of brand imagery in your exhibition.

Use Your Loyal Client Base

We are social animals, which means we tend to imitate our associates. People generally follow trends for a reason. If you are lucky enough to have a loyal client base, no matter how small, you can use it to your advantage. If people see other people interacting with your staff at the exhibit, there is a guarantee that it will create brand faith among potential customers. You just need to make sure that your employees engage the onlookers enough. Use tools like big stickers, trinkets, and wearables to create excitement and a sense of belonging among the visitors.

Take Advantage of Social Media

A proper marketing strategy involves the combination of virtual and real presence of your business. You need to increase the word-of-mouth value as much as possible. One great way to obtain this is to utilize social media to market your brand and engage your target audience, which in turn results in generating revenue.

There are a number of things you can do to implement this correctly. For example, you can post a video of the event on your social media pages, and tag people to generate coverage. You can also provide a demo for those who are not aware of your brand. A lot of your loyal followers will also help in sharing the post for better leads. Social media does not just help you create excitement for the event, but also plays an integral role afterwards. You can congratulate those who supported the exhibition and mention their names as well. This way, other people in their friend-lists will also find out about it.

Do what is necessary to get the attention of your potential audience. If you want to increase your brand presence, then you need to understand the importance of a lucrative display booth. This is a blink- and- miss opportunity and you cannot take any risk. Determine whether you need a portable display, a modular inline one, or a custom built one. You can contact Exhibit Express to learn about various display booth ideas for your next exhibition.