3 Free Tools You Should Use for Internet Marketingby Zack Halliwell Freelance Writer
Internet Marketing should be seen as a prime investment for any business. The accessibility that users have to the online world makes it a prime opportunity to target their users and understand their needs. The impact of data sharing makes it even easier for entrepreneurs and business owners to create products and services they offer that can cater to their audiences’ needs. As sectors across the board become even more competitive, they require new ways to attract audiences through the online space, whether it’s venturing into the mobile app development world or utilising a new technology to campaign their product in a particular way.
Without essential tools, it wouldn’t be possible for business owners to track and monitor their online success. Here are 3 tools that are vital to any company looking to discover new business through their online presence.
If you’re not present online then you may as well not exist at all. The first step for any business in order to get their name out there is creating a website that offers their services and products, making it easy access for their customers to reach them and purchase what your business offers. Your website needs to function correctly and smoothly so that your customers have a positive user experience, with the intention to use the website on a regular basis.
For those who aren’t experts in website building, you need a tool that enables an efficient service to get your website uploaded quick. Wix does exactly that. It considers both experts and novices in website creation, providing tools that are easy to use, yet still produces professional looking results. There are over 500 designer-made templates to choose from, providing you with plenty of options when creating your website and implementing any additional features to get your website up to scratch in minutes. For those who worry about the coding side of website creation, Wix provides a handy editor that helps you to create your website quick and easy with a drag and drop function.
Any worries that you have regarding the technical side of website creation are covered. It considers SEO and mobile optimisation automatically, making sure that your website is fully optimised on all devices for every audience. You can bring your site to life through additional animation and video backgrounds, providing you with complete freedom of how you wish your website to look and feel for your users.
Considering the advancements in methods to attract audiences over the years, email marketing is still seen as an essential method to help attract visitors to your site. By creating relationships with customers, business owners are able to utilise subscriptions that users make with their website and provide relevant product information that would be attractive to their respective audiences.
Through MailChimp, marketers are able to analyse in detail how well their email marketing is performing and understand what isn’t and is working with their email campaigns. What’s beneficial for small and new business owners is MailChimp offers a free service for up to 2000 email subscribers, which means you don’t have to part with your money straight away. It also offers templates and creation tips to help marketing campaigns to perform even better, all with an easy to use interface.
Analytics is a free service offered by Google which allows website owners to track their overall traffic coming to the site. Without tracking services you won’t know how well your site is performing and whether the traffic to your site is converting into profit and enquiries. Google Analytics allows you to track traffic coming from all over the world and determine where your most valuable traffic is coming from.
In doing so, marketers can look to the appropriate channels (organic, paid, referral or direct) and utilise them to target this traffic for better conversions. In doing so, this helps to create a better experience for your users and build a greater relationship for future use with your site. The reports are categorised in the following ways:
Real Time (This previews the current status of your website and how many users are active on the site at the moment. It can also show you the most active period during the day in which your users visit your website)
Audience (This breaks down the demographics of your users in terms of their location, the device that they use, their behaviour and more. This will help you to understand which audience groups to target for future use)
Acquisition (This will be where you will use the majority of your time as this section provides you with the overall traffic data for your website including sessions, bounce rates, channels etc.)
Behaviour (This considers the users' activity when you’re on the site and how they use it. You can explore data around landing pages, site speed and the users' interaction with the site)
Having insight into all this information will be crucial in building your marketing campaigns and how you choose to build them. It can also help with determining what’s working well for your site and what’s not and whether you can experiment with other content that can entice more users to the site.
Over time, more opportunities will arise as you collect more data. Perhaps you’ll look to venture into iOS app development if you feel there’s a market for a mobile app for your business because of the mobile usage that your users have. Maybe you’ll consider creating location-based pages on your site because of the demographic and local audience you receive to your pages.
It’s all about having the correct marketing mindset.
For your business to succeed you need to make sure that you market it correctly, with the correct data to support your ideas. Investing in these 3 tools can kickstart your businesses marketing campaigns and get it off to the start it needs.
Created on Aug 29th 2018 09:46. Viewed 783 times.