3 Factors that Help to Create a Successful Custom Packaging Design

by Nancy Jemes Blogger

Custom packaging is essentially designing packaging around your products that saves your product from scratch and other physical threats and also keeps it safe during shipment. Rather than the standard box-type packaging of earlier times, custom packaging is fast becoming popular as it enhances the security and safety aspect of the product being shipped, as well as play a branding role.

If you want to create custom packaging using custom clothing packaging or some other type and material, then the below mentioned tips would help you to create a winning custom packaging design:

Think About Your Packaging Needs
Before picking out your packaging you need to think about what you are aiming to accomplish with your product packaging design such as you’re a brand that is launching a new product or one undergoing a refresh. It is one of the most important steps in the design process. Before starting the designing process you need to think which packaging element is suitable for your products because your packaging is one of the biggest canvases available to you as a brand. Custom packaging involves more design considerations than you might think.
Choose Your Branding Element Carefully
Custom packaging is a visual pitch to help promote brand recognition and for this reason there are many brands that make their logo the centerpiece of their packaging design. It would be ideal to create a unique design for your product, because your design should aim to engage and delight your customer, so you need to think a little outside of the box.
Consider How You Can Use Your Packaging Design to Tell a Story
Now, packaging is not just about basic packing, it is a storytelling device for your brand. Flat lays is a fantastic way to showcase your product. Regardless of what you sell, a flat lay photograph needs to tell a story about your brand to be effective. You can also use novel ways for your packaging that helps to get attention.

There are many factors that influence the sustainability of your packaging, and the materials used for printing your design plays a big role. Like for example, your ink for printing purpose. You can use soy or other vegetable-based inks that are totally renewable and cheaper in cost. This ink also produces more vibrant and long-lasting color. And for box you can go a different path and look for options like plastic chocolate box, and so.

These are some packaging tips that you can follow to create a winning custom packaging design. Always remember your brand identity is what makes you’re different from your competitor, so you can choose a unique and different design process of your packaging to get the attention of people when you are discussing your requirement with blister packaging suppliers, or other packaging providers.