3 Essential Cosmetic Concepts Used by a Product Packaging Design Company

How do we choose what we are buying when we're at a retail store or the super market? Most of simply identify a product for its brand recognition, and this has a lot to do with the visual impact of the product's packaging style and design. While we may not realize this on a daily basis, and may feel that we shop in a more organic way; somewhere deep down we're simply looking to pay the right price if we relate to the quality of the packaging.

To explore the true cosmetic concepts that are applied by a product packaging design company to attract consumers; we must understand 2 fundamental aspects of the retail business -

(a) That any brand today has to compete in a tough selling environment, and good packaging without quality products can never lead to brand success.

(b) People have become far more conscious about the various elements of recognizing high quality packaging and it's essential features.

Based on these fundamental concepts about representation in the retail market and consumer habits, a designer begins to craft a packaging design that will relate to the product and easily be noted by the consumers. We also have to remember that a person may not buy a product instantly, and most folk will explore a new brand when they have been familiarized with the product by visible brand identifying characteristics.

Let us look at 3 essential concepts applied by a product packaging design company to help a brand be more attractive to potential consumers -

#1 - Content and Packaging Size: A very vivid example to elaborate this factor is to study why packaging for chips and similar snacks is often proportionately larger than the actual volume of the contents. While this may be a disadvantage for many other products; the feel and sound of the movement inside the packet helps the consumer identify that the contents are 'crisp', and the lesser volume inside is actually an advantage unlike most other goods.

#2 - Important Variables of Design and Colour Themes: The colour themes used for product packaging is not only to relate to the contents, but it is also a key element of consumer identification. Products must stand out amongst hundreds of others around it at the retail store. The different design and colour themes not only need to be unique and attractive, but they must subtly entice the consumer to feel the subconscious need to explore a brand; which is a major factor for boosting brand recognition.