3 Effective User Experience Tips that You Should Consider

Your website is all about giving the information that the user needs in a simple and effortless way. Once you have a website that is capable of doing that, getting the conversions is quite easy. As long as your user has a pleasurable browsing experience on your website and gets his/her job done in an easy way, you can rest assured that you would be able to convert a majority of them into your loyal customers.

Now, the question is how you can achieve that? You need to focus on an aspect of website design called User Experience or UX.

Most of the times, you would find web designers and developers talking about different techniques and ideas that might sound pretty complicated to the layman. However, you don’t always have to resort to such sophisticated techniques to get the results. Sometimes simple things too, might give you great results. Here, we would be looking at some of the simple techniques that would give you the results that you desire. So, without much further ado, let’s get down to business.

1. Keep it Simple – This is perhaps the most important thing you need to keep in mind while designing a website –you need to keep it as simple as possible. What is this means is even if your site has a lot of pages and options it does not confuse or overwhelm your user. Showing off to your user is the last thing you want to do. Pick a theme which is easy on the eye but attractive. Try to use simple and clearly legible fonts. Use highly contrasting colors for background and the text so that your user can read the text without too much of a strain.

2. Designing for Tap and Click – Most websites today are responsive in nature, which means that they can be accessed both on mobile and desktops. This creates a challenge, especially when it comes to designing buttons. Clicking on desktop is easy, that’s why one could use small buttons and save on space. However, tapping on small buttons on mobile phones is hard. The best way to get around this problem is to reduce the number of buttons and make the buttons large enough so that they can be tapped on mobile phone screens with ease.

3. Focus on 20% - Studies have found that 80% of users only use 20% of the functionality of a website. Therefore, you need to focus on the 20% of the website. To find out which part of the website falls under the 20%, you need to use analytics. If you are in Houston, then you can always take the help of the leading Houston Website Design company as they would help you identify and then enhance the impact of the 20%

Businesses based in Houston can really benefit from taking the help of the leading website design company in Houston. IOM Partners of Houston, which is widely regarded as the most trusted name in Web Design Houston TX would help you design a website that offers a favorable User Experience to your user and get you the traffic that you desire. So, take the help of the leaders and create an impact on the World Wide Web.