Which Text Message Marketing Company Should I Choose

by Robert Leisk Marketing

When you start your first Text Marketing campaign, you will want to do it right first time. So choosing the correct Text Marketing Company is very important and you need to do due diligence in research of the different companies around. There are a number of things to be thought about before choosing them.

You want to use SMPP messaging and a Short Code.
Check they have a phone number.
Find out if real people are available to chat with.
Check for real people references, people you could chat too.
The company is 100% focused on Text Marketing.
Check the ease of use of the website, if it takes more than 10 minutes move on.

Step 1:

Locate two blank pieces of paper, we will want these later. Do you know the distinction between SMTP and SMPP messaging? No? Do not worry about it, it’s not something a lot of people take into consideration on a day-to-day basis.

You need to make use of SMPP messaging. You will know an organization is making use of SMPP messaging once you see a 5 or 6-digit phone number, frequently referred to as a short-code, on their site. Take those two pieces of paper and on the first piece of paper make a list of all of the Text Marketing Comapany’s that are making use of SMTP messaging on the other piece of paper.

List out all the organizations making use of SMPP messaging. Then take the list of all SMTP organizations and crumple it into a ball and throw it into the recycling bin. Proceed to Step #2.

Step 2:

Now that you’ve got a listing of only SMPP text marketing companies, visit each company’s website and begin by looking for a telephone number. Telephone numbers look like this 200.454.5993 or 1.800.378.3276. Look at the list you have made and all the websites that don’t have phone numbers eliminate them from your list. Why so much interest in phone numbers? If you have an issue or problem, you would like a quick solution, and many people want to speak to someone. It’s that easy. Proceed to Step #3.

Step 3:

So you now have one piece of paper with Text Message Marketing Companies that only send SMPP and also have contact telephone numbers. Next we need to search for he “About Us” or “Company” on the websites. On this page we are looking for a real persons name and or photo, if you don’t find one them cross it off the list. Now I am sure you are asking why this is important. What good is a phone number if no one answers it? We need a real person on the other end of the phone who can give tech support when needed. Proceed to Step #4.

Step 4:

When you look at your list, you will see that it is getting smaller and now we are getting down to the business end of this process where all the companies only send SMPP messages for Text Message Marketing. You will now have a list with companies that have real people to answer phones. We are now going to look for references on the site. Not fake ones, but references that can be contacted and are from real human beings. If a company on your list has this, then keep it on the list all the others should be deleted from the list. Proceed to Step #5.

Step 5:

Looking at your list you will see it has gotten much shorter and as we only have companies with real people on phones, with phone numbers and references and SMPP Text Marketing Messages. we also want to check, is to see what else the company does. If it is focused one hundred percent of Text Message Marketing, then they are what we are looking for. If on the other hand they offer emailing, phone calls and other non text services then eliminate them from the list. You want companies that specialize in Text Message Marking. If you are a football player like Kaka, would you be playing a different position each game? No you focus on one position and become the best at that position.

No one can be the best at all things. Better to focus on 1 really well. Proceed to Step #6.

Step 6:

This next stage is very important. Go to each Text Message Marketing Company that sends only SMPP messages. Don’t spend more than 10 minutes on each site finding out, how easy it is to use their service. If after this time you are still struggling to get anywhere, then move on to the next site. Text Message Marketing is simple and so should the system you are going to use.

Conclusion:

That’s it, now you have a list of Text Message Marketing companies that send SMPP messages, have a phone number, real people, references, a company that is focused and a website that is easy to use. That’s all we can do to guide you in the right direction. The final decision between the companies left on your list is strictly up to you. It comes down to a gut feeling, remember that you are entrusting your marketing efforts with this company. Which one do you feel more comfortable with?

If you follow all of the above steps and listen to your gut feeling, in the end, you will have selected the right text message marketing company to launch your first campaign. Now get started on the phone stuff—actually text messaging!

Written by Robert Leisk

Skype: robert.leisk

Email: admin@wesms4u.com