Click Thru Rate (CTR) vs Conversions
I have only recently started to pay attention to CTR. Well, it's easy to so at AdHItz.
From the beginning of my Wiki-Clix promoting frenzy, I have put a banner ad and a text ad at AdHitz.
Until 2 days ago, I didn't get as many clicks on the text ad as on the banner ad. It changed yesterday, when I wrote this for the text ad:
Today, for both, I got 29 clicks. It looks like my new text ad is a winner. The "200 referrals..." statement since to be more attractive, I guess.
What's interesting is the number of sites where the ads are shown on the AdHitz ad network.
The banner is shown on about 1,000 sites. The text ad on around 2,000 sites.
The CTR for the banner is 0.015. For the text ad, it is 0.03.
When people click on either of the ads, they get to the same splash page.
The text ad is designed to attract members and advertisers. I'm not a master copywriter, so I'm not sure how successful I am at getting advertisers with it.
The point of the article is, how important do you consider CTR vs conversions?
Teodor told me last week the most referrals I got for Wiki-Clix was from AdHitz.
I know that at BizOppers, I don't get nearly that number of clicks per day. Only banner ads are allowed there.
What do you think of all this? Any expert in these matters ?
From the beginning of my Wiki-Clix promoting frenzy, I have put a banner ad and a text ad at AdHitz.
Until 2 days ago, I didn't get as many clicks on the text ad as on the banner ad. It changed yesterday, when I wrote this for the text ad:
1 Month FREE Premium Membership, Promo 1,000 clicks $1 !!!
vs the banner:
vs the banner:
Today, for both, I got 29 clicks. It looks like my new text ad is a winner. The "200 referrals..." statement since to be more attractive, I guess.
What's interesting is the number of sites where the ads are shown on the AdHitz ad network.
The banner is shown on about 1,000 sites. The text ad on around 2,000 sites.
The CTR for the banner is 0.015. For the text ad, it is 0.03.
When people click on either of the ads, they get to the same splash page.
The text ad is designed to attract members and advertisers. I'm not a master copywriter, so I'm not sure how successful I am at getting advertisers with it.
The point of the article is, how important do you consider CTR vs conversions?
Teodor told me last week the most referrals I got for Wiki-Clix was from AdHitz.
I know that at BizOppers, I don't get nearly that number of clicks per day. Only banner ads are allowed there.
What do you think of all this? Any expert in these matters ?
2 people like it
Comments (4)
Philippe Moisan
16
Tutorial videos, sci-fi writer
It all depends where, John. On AdHitz, banner ads work nicely, for PTCs anyway. :)
John Bell
7
Insidmal Design LLC
Well no, it was just an example.. sorry for the delay in response I haven't been on here in too long..
Just keep going down the path you are on and keep testing and tracking and testing and tracking and you will find your own trends and patterns that can help write higher converting stuff, though don't expect the world from text or banner ads :)
Philippe Moisan
16
Tutorial videos, sci-fi writer
Wow, what a nice surprise, feedback from a master marketer, thank you John for your feedback :)
On a PTC, I guess it's difficult to get 2 sign ups every 10 clicks, I've seen 1 sign up for 100 clicks or more so far, but we're not talking years of experience here, only 3 weeks
John Bell
7
Insidmal Design LLC
Conversions are the only thing that matter.. I would rather have 10 click throughs and 2 sign ups than 100 click throughs and 1 sign up.