Think Outside The Box
The other day I was asked what strategy do I use in my Marketing scheme and after
careful thought my answer was, my strategy is choosing what not to do. The
marketing competition is getting fierce out here because people have so many
choices, thats why I think I made the correct choice in getting involved with a
company that had a Shopping Mall, I have the ability to give people more choices.
Instead of telling prospects what my service and products are, I tell then what
they aren't, the human mind is insecure and people want to keep things as simple as
possible. I believe that a lot of Marketers problems are that they spend a lot of
time trying to change people's minds. I try to have a point of difference in my
sales strategy, I figure If I can't do that, I'd better have a low price.
I was also asked about how I handle my competition and my answer to that was, I get
to know them, avoid their strenths and exploit their weaknesses. I suppose you
could say that business and marketing is a form of War, I'm ex-Military and I plan
my attack like a military operation with surgical strikes, I learned in the Army
how to flank my enemy and I learned early on online about guerilla warefare
marketing. I don't have a goal, I have a direction. Remember, Its better to be
exceptional at one thing than good at many things, I know the power of blogs,
articles and press releases and I use them well, Google loves fresh content and
they will reward you well for it and its all organic and free.
When I learned Guerilla Marketing it taught me that all I had to do was to be
better than the competition in one thing and I could build my strategy around that
core expertise, never forget that once you take the time and effort to become an
expert in a specialized thing that people will always give you more credit than you
deserve. Don't try to be an expert in everything, position yourself as the
specialist otherwise its just an excercise in futility.
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Comments (20)
Paul Hines16
A New Path to Financial Empowerment
Haaaaaaaaaaaaa.
Cheryl Baumgartner12
Medical Billing/Coding/Insurance
@Paul be careful with those Scuds or we'll have to start calling you Arthur Kent LOL!
Paul Hines16
A New Path to Financial Empowerment
Thanks Cindy.
Cindy Bolley16
HHCTB?
Bring it on Paul
I am ready.... I even have my glasses on/
I always enjoy reading your great stuff!!
Cindy
Paul Hines16
A New Path to Financial Empowerment
Dang, I meant Scud Missle.
Paul Hines16
A New Path to Financial Empowerment
Thanks Sue & Shawn, I'll drop another scus missle in the morning, now that I'm getting deeper into my Mind Shif Marketing techniques I have to be careful not to overwhelm folks with too much at one time. We all need time to digest information.
Sue and Shawn Kelly8
List Building Experts
You write very well. The military thinking is a great analogy. The most awesome leaders in the business boot-camp approach to training. Step by step and master step one before going on to the next step. I can see writing is one of your strengths. I like the idea of choosing a direction. I also find my increased knowledge of what not to do. No Hype, No misleading subjects. and spell checks always. Take action statements are fine.
Paul Hines16
A New Path to Financial Empowerment
Yep, thasnks to you both.
Nnamdi A.17
There is Something for Everyone
I should have been in the military. See all I have to learn in my old age.
Selya Rollins12
Creative Imagery
Great article Paul, having a focused marketing strategy is a must.
Paul Hines16
A New Path to Financial Empowerment
Thanks for the comments, I really appreciate them.
Nnamdi A.17
There is Something for Everyone
Paul, this article is another good one from you. I try to do what I know best now and keep the things I may want to do in the parking lot.
Muriel & Graham Legg...10
Make your website mobile friendly
I was in the Navy and I learnt to stay afloat - LOL. My direction is to reach my goals. I set 3 - short, medium and long. Once I reach my first then my medium becomes my short and I set a new long. That way I try not to lose my direction and keep on the straight and narrow. Good article and well written - thank you Paul.
Paul Hines16
A New Path to Financial Empowerment
At ease Cheryl, you know thats right troop. lol
Cheryl Baumgartner12
Medical Billing/Coding/Insurance
Being a fellow Army Vet I like the analogy of a battle plan. It does take knowing your strengths and weaknesses and the strengths and weaknesses of others.
R. Weatherly16
Business Professional
Nice Article, I like to stick to advertising one product per website myself.
Paul Hines16
A New Path to Financial Empowerment
You got it Jay.
Paul Hines16
A New Path to Financial Empowerment
Awwwwww, thanks Cindy.
Cindy Bolley16
HHCTB?
I love how you think and I especially love how you write.
You have drawn me a perfect picture of how you market.
Gotta Love It!
Another good job Paul,
Cindy