Send Them To Your Blog
Its been my experience that when people want to check out your business from a group, forum or marketing site that they know enough to go to your profile to get the information they need about your business and if they're interested enough they'll click your business link. But the savvy prospect or customer nowadays wants more. They want to get a feel for who you are, what do you have to say? Whats your original thoughts about things? Whats your personal slant on things? Are you just some company clone or do you have an opinion? Anybody can send people to a replicated site but who are you and why should I join you, listen to you and more importantly why should I spend my hard earned money with you when I don't know you from a can of paint? I'm just learning about you here online and for all I know, you parroting the benefits of your amazing one of a kind business offering can be all a fake, you could be a scammer for all I know, you could be setting me up to steal my hard earned money only to disappear into cyberspace.
Its called relationship marketing, thats why sending people to your blog is so important in your marketing life, assuming you even have a blog. If you don't at least have a blog that takes away from your credibility as a business owner because thats where people go to get a better feel for you the person not the salesman, Its not that easy to get out of sales mode sometimes but your blog is supposed to give people a better look at who you are as a real person. Anybody can send people to their replicated or affiliate sites but in reality those sites have someone elses words on them not yours. Whats your personal feelings about your product or service? Your blog gives you the opportunity to loosen up and get real with people. It also helps with your SEO efforts, remember, when all you do is throw up your companies and affiliate link all you're doing is creating traffic for someone else. The word selfish isn't always a bad thing. You need traffic to your own blog, people need to see who you are.
I strongly suggest Wordpress as a blog site, Wordpress rules in the blog world and don't let anyone tell you different. Wordpress has the reputation of intimidating newbies because of all of its plug-ins and some say that the learning curve is too steep. That's the exact thing that sets them apart, so you'll want to take a week to jump on the learning curve and at least learn the basics for yourself. Personally I wouldn't pay anybody to set up my first Wordpress blog, I'll do it myself just to learn, will you screw it up at first? I guarnatee you will but so what, we're supposed to be crazy anyway so nobody will be surprised when you do.
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Comments (14)
Toshiba Burton7
Social Media Consultant
Paul interesting article blogging rocks! I might add though that adding videos to your blog along with the articles is another great way of people learning about you because they can also see you. Thanks for sharing this one. I bookmarked it.
Lisa Simonetta3
TE and TAE owner.
Oh Wow, I didn't know that! Very interesting. I myself thought that you would get a good ranking if you used blogger. Thanks for the info. It has me rethinking by thoughts about Google.
Paul Hines16
A New Path to Financial Empowerment
Thanks Lisa, I used to use blogger as well until I found out that it has no ranking value on Google, a lot of people thought that since Google bought blogger that Google would give them some link love, they were wrong because all Google does is buy up companies, snatch up the talent and nuke the company.
Lisa Simonetta3
TE and TAE owner.
Excellent article Paul. Blogging is a great way to let people know about you. I am still at a split decision though between WordPress and Blogger. I do like blogger for it's simplicity. I think it is a good starting point for people who are new to blogging. I have recently gotten a WordPress blog also.
Keep up the good work.
Rheal Charette5
Maketing A Home Business.
This is true I just started blogging and tried adding content related both of the business and personal experience.Blogging is new to me and trying to get to be personal is hard most people relate to promoting there affiliate site or business first.Building yourself and relationship is very important there is more trust this way
Paul Hines16
A New Path to Financial Empowerment
Great comments.
Barbara DelGiudice8
Owner of Adkreator.com
Thanks Paul for your tips about blogging. You are very right. I need to make a more personalized blog.
Rodolfo Santos8
Civil Eng. Consultant
Interesting topic
In fact, people need know who is behind a company or opp on the net before join or follow to leaders, then, a informative good blog makes its work
Readerfriend1
I only started blogging just over a month ago - never done something like that before. For some reason I chose TypePad and I like the way it works. I have been self-employed for 19 years and have been looking for a genuine way to make money via Internet Marketing. I have been inundated with e-mails from people who have 'the next best thing' and have been overcautious in joining them. After all I cannot do everything everybody suggests - I have a business to run. My blog is at http://ron32.typepa
Cindy Bolley16
HHCTB?
Never thought that for a moment Paul
Not when your able to write like you do
Keep up the great work
Already looking forward to the next one!
Cindy
Paul Hines16
A New Path to Financial Empowerment
Oh man, thank you all, I feel so special now, lol. I really appreciate comments, that lets me know that at least I'm on the right track and that I'm not just here to take, take, take but to give back .
Akila Wedasinghe6
Professional
thx for the imfomation very usefull for us.
Gilberto Cintron7
Viral, Local, Social & Mobile Marketing Expert
This is a very well thought and written article. I agree with all you write here, especially the facts about using wordpress.
In terms of SE's, blogs get indexed (pinged) very quickly. The more often you refresh your content the better.
Thanks for sharing this with us. Please join the Wordpress Group here on APSense, apsense.com/group/wordpress.
~ Gil
Cindy Bolley16
HHCTB?
Gotta Love It!!
I love how you write.
I agree about WordPress.
Self hosting your own blog is so important.
Many use the free ones as in Blogger.com.
What many don't realize is they can remove them for whatever reason at any time. Just imagine if you had lots of posts and had traffic going to your blog and then one day POOF!! it was gone. Never to come back no warning what so ever.
Most of the time it is because you may be profiting from it.
Lets hope so.. I do think that was the intent