Give It Away?

It's a challenge to find the right price, cause pricing it too low means you can hurt your brand and condemn yourself to sell everything for low prices and have more competitors.

On the other hand, if you charge more but overdeliver on support and quality of information, it will take longer, but you will build a more solid following.

@Rollins - There are many different opinions on list building. Ask 10 people and you will probably get 10 different answers. In my opinion, you need to build YOUR list to build relationships with your peers. When people begin to trust you, I think you will find your customer base will increase. So, for me, building your list is building your customer base at the same time.

You must find a balance so you can build a relationship with people without pushing your products down their throats.

@Rollins I guess that depends on if you keep your customers in a list so you can contact them.

I think list building is over-rated, but is building a customer base the same or different? Mmmmm

Another great post by my Oldbuddy. It will take a master marketer to get me to sign up for another E-book. Or, just plain curiosity to see what someone is offering. The e-book is old news. It was used as a way to market affiliate programs but I think this way is past it's prime.

There are only a few necessary tools to succeed online. An auto-responder is one of them because this builds your list. A list of people who have opted in to receive information from you.

It is a great point

@Arthur is right, it's just waiting for the right people to bubble to the top, but there is no way to make that happen or know when it will. That's why offering them a low priced product that can help them will encourage them to move to a higher valued list. I'm not saying you should ignore the freebie seekers, just that you should have more than one list.

You get free riders everywhere no matter what you do or where you are. It is the ones that see the value in you and the products you offer that you need to concentrate on. Don't sweat the freebie hunters let them get all the freebies they can handle and more. It is the one or two that see the value that are worth your time.

Wow! I like this blog because it makes so much since, you here so much talk about building a list and the methods of doing so but as stated if it'e just a bunch of people looking for a free ride, then to what prevail is it to build a huge list.

Goo point. Recently I went to a craft show with a friend who had a booth setup. She had a few items as give aways on her booth, including a jar for business cards for a prize draw.

Most (85% I would estimate) of the people who took the freebies she offered didn't bother to look at her, or the product, and avoided listening to her sales pitch when she approached them. They were also the people who handed over their information for the prize draw, even if it meant writing their contact info on

The problem I see with give aways is int he list you are building not necessarily that you have a list of people who want something for nothing but more a case of a list of people who have no interest in what you are offering and only want the freebie.

I see it all the time at fairs etc where businesses rent booth space and then have a jar set out to enter a drawing or raffle etc. Are they building a list? You betcha! Is that list any good? Dollars to donuts it's not.

All those names