Yatra.com forges strategic partnership with HDFC Bank

Yatra.com, online travel company today announced entering into a strategic alliance with HDFC Bank, one of India`s premier banks, to provide exclusive benefits to HDFC Bank customers. The move is to increase travel among HDFC credit card holders whilst providing the best services in the travel segment.

This partnership will entitle all HDFC Bank credit card holders 20% discount on all domestic air bookings made on Yatra.com subject to maximum Rs 500/- on the base fare. Customers making domestic holiday bookings on the website can also avail 20% discount subject to maximum Rs 1,000.

Speaking on the alliance, Pratik Mazumder, Head of Marketing and Strategic Relations, Yatra.com said, ``We are pleased to partner with one of the most renowned and trusted banks in India. With this new alliance we aim to further strengthen our relationship with our customers and become the most favourable choice of travel service for them.``

Speaking on the tie-up, Rajanish Prabhu, Senior Vice President, Credit Card Product & Portfolio, HDFC Bank said, ``This festive season we are offering exclusive deals on our credit cards and partnering with Yatra.com will help us ensure that our customers get the best deals for their Travel & Holiday plans.``

With this new partnership Yatra.com has reinforced its customer centric approach leading to value added deals for its target segment. The alliance will expand Yatra.com`s customer base by reaching out to prospective leisure and business travellers.

Shares of the bank gained Rs 57.5, or 2.46%, to trade at Rs 2,396.15. The total volume of shares traded was 33,267 at the BSE (2.37 p.m., Tuesday). IGNOU