D-Listers Make For A-List Promotionals

It's always been said that there's no such thing as bad publicity. Perhaps that saying can be suggested that there's no such thing as a bad celebrity endorsement if properly executed. A recent series of ads we did promoting Gotvmail did the trick, registering tens of thousands of views.

We used the noted eccentric Gary Busey, a real-life cartoon made famous for his wacky antics. Using his, well, creative insights can make a product that might look boring expand its appeal and mindshare far beyond the initial target audience. Exposure is always a good thing, tangential or nay:

http://www.youtube.com/garybuseyonbusiness