12 Valuable Tools for Stronger Content Marketing
by Vimlesh Rai Content Marketer
Content marketing is a time consuming process, but with a good
plan, half the battle is won. And in that some wonderful tools can help propel
your content marketing campaigns. These tools are effective and important
enough for the prolific marketers to be using it and making it a part of their
regular workflow. We bring to you our Top 12 pick of these tools:
1. BuzzSumo- is a great place to find ideas that are popular and
share-worthy. Just enter a topic or domain name and you will be presented with
10 free ideas. That’s not all, it also allows you to view statistics of
articles from social media pages like Facebook, Twitter, LinkedIn, which
empowers you to discover potential topics that will resonate with your
2. Hubspot’s Blog Topic Generator- Just
punch in the 3 keywords and lo! And behold! You will be served with 5 blog
topics that you can use. You can also get a year’s worth of ideas on your
selected topic by filling up the form below their page.
3. Curata- You can find, curate and share content related to your
business/niche for increasing brand awareness and putting the spotlight on your
business. Engagements can also be measured and data can be used to enhance your
content strategy further.
4. LinkedIn Pulse-has a sea of articles and topics to choose from.
Just type in the keywords and receive updates from trusted sources like the
Influencers or from people you are following. Like and share their content on
your network and get discovered.
5. Pintrest- Who thought a simple board and a pin could work wonders
for your business. Pintrest proved it can if used in the right way. Create your
own boards and pin interesting content. Following related boards can give you
an insight on trends and ideas.
6. Hootsuite- A tool referred to as the ‘social media management system’
can help you keep track and manage your many social media accounts in one page.
It helps you to keep track of the conversation on the social media and respond
instantly. You can include your team mates into the page for better management.
With so many networks to manage, such tools are a boon for many companies
7. Slideshare- Convert your blogs, articles into presentations and upload
on Slideshare. It gives you an insight as to your viewers and helps in
garnering business leads. You can also add videos on the slide and embed the
files on your site to boost your content.
8. Instagram- Pictures speak a thousand words and this tool has proved
its salt when it comes to customer engagement on social media. With a high
engagement rate, Instagram becomes the perfect platform to connect with
customers, convert leads, garner feedback and build relationships through
conversations. You can also reach new audience and generate sales.
9. MailChimp- is the ultimate e-mail marketing tool that can be used by
content marketers. With features like A/B testing, automation, analytics,
e-commerce features gives it an edge over its competitors and makes it a
desired tool by the marketers.
10. Google Analytics- If you can’t measure, you can’t
improve. Google analytics is the go-to for content marketers wanting to measure
their traffic, performance, engagements etc on their pages. Some time back
Google introduced a number of features including Active users and Cohort
11. Facebook and Twitter ads- If you want to
get your business promoted amongst a specific set of people then Facebook and
Twitter ads are the way to go. With tons of user data including tastes,
preferences, demographics etc that these sites have amassed, it’s not a
surprise why these Ads are crucial for your content
marketing strategy. They help you be at the right place, at the right time
and infront of the right audience.
12. WordPress- With a robust and flexible platform for editing and
designing and to experiment with different plugins, this one is a blessing for
content marketers. Its an added advantage that the search engines love
WordPress owing to its clean and simple coding mechanism.
Created on Jan 16th 2018 05:46. Viewed 375 times.