Downline Stacking: good or bad?
Many
types of MLM require you to build a business before they promote you. I
would like to address these types of MLMs and how a strategy of
stacking can be good and bad.
The main purpose of building a
network of people below you is to build a residual monthly income. In
doing this you need distributors below you who push whatever your
company is selling. Every time there is a sale you get a small
percentage of that sale usually depending on how far away that
distributor is in relation to you.
So then the issue comes up: Do you try and promote as fast as you can or do you try to build as wide as you can?
Stacking
Pros:
You will be able to promote yourself easier by placing key distributors
to where they are needed. You don't have to guess. There is less random
growth and you are able to grow deeper. Some companies pay your more
residual the further away the distributor is to you so going deeper is
better. This is only a good option if this actually helps you to
promote.
Cons: You will lose the direct commissions as you will
be giving them to the distributor instead of you. Some companies have
less residual the further you are from you. Building deep cripples the
width of your organization and you will have less people in certain
high dollar residual levels. In the long run you would have gotten less
by having a tall organization than a wide one. Many companies cut you
off after a certain number of levels. If you build deep you run the
risk of having new distributors placed outside of the levels you can
collect from and essentially lost that residual for that distributor.
If you would have placed that distributor directly under you then the
following distributors will not be lost in your organization.
EX:
You got a power distributor (leader). Your company cuts off residuals
past level 5. You want to promote and you place this leader under one
of your level 3 leader so that you can help them while helping you
promote. The leader is now in your level 4 and giving you some good
residual. This level 4 leader then starts to build their business and
they then sponsor 3 which are your level 5. These level 5 distributors
then get 2 distributors each. These 6 new distributors are now in your
level 6 and you get nothing form them.
If you would have placed
that leader under you in level 1 then that leader would have gotten you
three level 2 distributors. Those three level 2 distributors would have
then gotten you six level 4. Since leaders get many distributors over
their life time and down their downline it is risky to place a leader
too far down the chain. since teams generally grow wide and continue
the further they go then building too far down in stacking could hurt
you.
Or course this all depends if the company cuts residuals
after a certain level and if you get more or less depending on where
they are in relation to you. Over time your organization will
eventually go down very far so if you are in a plan that cuts off
levels very quickly or has decreasing residual payouts the further you
go then that might be an indication that the compensation plan is
lacking. If the higher residual is paid higher when closer in level to
you then that denotes that you must do more work to get higher
residuals. If the residuals are higher the further away they are then
that denotes that the company wants you to have a deeper and wider
team. Which one takes more work? One that relies solely on you get the
residual or one that depends on the organization below you to get you
what you want.
If you train properly and start turning
distributors into leaders then your organization will take a life of
it's own and people will start jumping on in waves. If every one of
your distributors built their organization by stacking then you will
have a very tall but narrow organization. That will not build you a
very large monthly residual.
You are a seed. Build it wide and
let it grow like a root system. The wider it gets the more you profit,
but at the expense of what you could have helped your own downline grow
theirs.
It really depends on how your compensation is setup.
Do you want a large residual or get promoted quicker?
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