Split Testing or A/B Testing
Everybody with a web based business should be Split Testing or A/B Testing! This process let's you know which of your pages is getting the best results.
Split Testing or A/B Testing takes the guess work out of picture! It without a doubt will help with your conversion rates and sales.
What is Split Testing or A/B Testing? Well in the simplest form it is comparing page A with page B.
The one with the best results is the page you should be using.
How to Split Test or A/B Test:
Split your marketing campaigns into 2 different ads and compare both. After doing this you take the one with the best results. You must Track your ads to get the proper results. After you have done this and have a clear winner then you need to target your split testing ie. Headlines. Break it down into components and repeat the process. When you are finished the page you have designed should be the combination of the two pages giving you the best results.
It is important to also Test keywords (which ones perform better). I know this sounds like a long process but as you will see the benefits out way the time spent.
Squeeze Pages are the easiest to Test. They will normally have 1-3 images and some short bullets to grab the attention of the reader. These pages are a great way to get leads or sales for your product. Test each component (color,text,images,etc) And just repeat until you have the best page. But don't forget to Track your ads!
ROI ( return on investment ) Split Testing is well worth it doubling or even tripling your ROI.
So you can see the importance of Split Testing.
By knowing what works the best you are saving time and money.
Kenneth Chadd providing information for Smart Marketers!
http://kchadd.ws
Split Testing or A/B Testing takes the guess work out of picture! It without a doubt will help with your conversion rates and sales.
What is Split Testing or A/B Testing? Well in the simplest form it is comparing page A with page B.
The one with the best results is the page you should be using.
How to Split Test or A/B Test:
Split your marketing campaigns into 2 different ads and compare both. After doing this you take the one with the best results. You must Track your ads to get the proper results. After you have done this and have a clear winner then you need to target your split testing ie. Headlines. Break it down into components and repeat the process. When you are finished the page you have designed should be the combination of the two pages giving you the best results.
It is important to also Test keywords (which ones perform better). I know this sounds like a long process but as you will see the benefits out way the time spent.
Squeeze Pages are the easiest to Test. They will normally have 1-3 images and some short bullets to grab the attention of the reader. These pages are a great way to get leads or sales for your product. Test each component (color,text,images,etc) And just repeat until you have the best page. But don't forget to Track your ads!
ROI ( return on investment ) Split Testing is well worth it doubling or even tripling your ROI.
So you can see the importance of Split Testing.
By knowing what works the best you are saving time and money.
Kenneth Chadd providing information for Smart Marketers!
http://kchadd.ws
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