Are Your Customers Paying Attention?

Are Your Visitors Paying Attention? Have you ever wondered how much attention your visitors pay to your website content? We all have, of course. But until recently, most of the evidence has been based on personal observation or random investigations rather than systematic scientific evaluation. To answer this question objectively, we have analyzed over 80,000 web page browsing sessions collected over a one month period.

ClickTale is a revolutionary approach to website usability testing and optimization. Unlike traditional web analytics that produce pure statistics, ClickTale gives website owners the ability to watch movies of users’ browsing sessions. While users browse your website as they always have, you can now watch every mouse movement, every click and every scrolling action as a movie. And in addition to movies, ClickTale aggregates thousands of user sessions into meaningful reports of user behavior inside-the-webpage. ClickTale is a hosted service, so no server software installation is needed and setup takes only a few minutes. Webmasters add a small amount of javascript code to their webpages. The javascript collects browsing data and transmits it to the ClickTale servers for processing. ClickTale creates movies of browsing sessions almost instantaneously and webmasters can log-in securely at anytime to view these movies. The ClickTale service is a continuous, worldwide, non-intrusive web usability testing platform and an indispensable part of every website and web application development cycle. By gaining a deeper understanding of visitor behavior, website owners can improve website usability, enhance navigation, and increase overall website effectiveness.

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