Search Engine Rank: Google Page Rank

by Wendy

Search Engine Rank OR Google Page Rank

Which one do you choose?
Why would you choose one over the other?
Is one as equally important as the other?

Letâ€™s start with a simple explaination of both

Search Engine Ranking:

Search engines list web pages, not domains (websites).
What that means is that every web page in a domain has to be relevant to a specific search term if it is to be listed.
Search engine customer is the person who is using that engine to seek information.

The form of words that is used by that customer is called a 'search term'. This becomes a 'keyword' Which is very important

There are web pages that are listed high in the search engine indices that contain very little in the way of useful content on the keywords for which they are listed, and have virtually no contextual relevance to any search term. However, an investigation of these sites will reveal two things.

Such web pages are frequently listed highly only for relatively obscure search terms. If a search engine customer uses a common search term to find the information they are seeking, they will very rarely be led to a site that has little content other than links, but it is possible.

Or they contain large numbers of links out to other web pages, and it can be assumed that they have at least an equal number of web pages linking back.

It is possible to get a high listing without much content, but with a large number of links.

Should you apply that strategy to your website? Can you still maintain a site for its intended purpose by doing that?

Google Page Rank:

Do you believe that the more links you can get to your website the better?

People add links to their sites without thinking about the consequences.

You get links back from web pages, not websites.

Itâ€™s the link back that counts isn't it? The link away from your site doesn't count. Wrong!
You could lose out in the reciprocal linking stakes if your web page is worth more than the other person's.
When you receive a link from a web page (not web site) you get a proportion of the Google Page Rank of that web page that depends on the total number of links leaving that page. When you provide a link to another web page, you give away a proportion of your Page Rank that depends on the number of other links leaving your web page.

You get zilch for the deal. If you are providing them with a link from a page on your site even of PR 1, then you lose! Most people fail to understand that.

In simple terms, if your PR 4 page is getting links from a PR 8 page with 20 links leaving it, you lose out big time! It's simple math.

Agree with the other webmaster that you will provide each other with a link from equally ranked pages. That way both of you will gain, and neither loses.

Information edited and altered from this
I must be honest and give credit to the writer
http://www.sitepronews.com/archives/2007/aug/1.html

Wendy