12 Marketing Tools (Free & Paid) That Can Be a Marketer's New Best Friend

by Vartika Kashyap CMO

The digital world is growing massive, compact, ever-evolving, and unstable. Therefore, one needs to be as much of a nerd as a marketer to succeed in the changing marketing scenario. 

In recent years marketing has seen tremendous growth in areas like content, social media, SEO, influencer marketing, brand management, call tracking and more. For marketers who are looking to move inline to the growing areas to meet their goals and conserve those dollars, the right tools are the deciding factor. That's why I have collated a comprehensive list of tools that can boost productivity and empower marketers to get the most out of their time and efforts. Here are the free and paid marketing tools, scroll along to know the details.

  1. ProofHub

ProofHub is a powerful project management software and one of best productivity app for marketing teams to collaborate, plan campaigns, assign roles and responsibilities, share accountability, undergo quick feedback and sharing, and all-in-all bring teams, stakeholders, and clients all under one roof. The cloud-based tool makes way for seamless communication through chat, group discussions, and comments among team members for both remote and in-house teams. 

One can also easily streamline the publishing schedule on ProofHub calendar, customize request forms to get the information required, get detailed project reports in just one click, and create custom roles to stay in ultimate control of who gets to access what.  It has got a mobile app too (for both Android as well as iOS).

  1. MailChimp

Email marketing is the most widely used strategies by digital marketers to acquire customers. And one of the best email marketing automation tools, MailChimp has been improving the performance of the business for years. There are N number of ways to use MailChimp for email marketing: easy campaigns, list management, tracking emails, and targeting audience. 

The MailChimp dashboards are simple and easy to manage. The tool helps to find your people and keep them engaged with email marketing. MailChimp offers a free plan in which you can add up to 2,000 subscribers, and send up to 12,000 emails per month.

  1. TrendSpottr

Be the trendsetter using Trendspottr. Get to know the latest emerging trends through Trenspottr that uses real-time data to gather information about trending topics across social media platforms. Tap information about the trending topics, popular hashtags, potential influencers of the industry along with the relevant keyword insights. 

The tool is used extensively by top brands such as Bloomberg, Deloitte, WPP,  Sprinklr, Dell, Leo Burnett, and Publicis to optimize their content marketing, media planning, market research, and social ad buying initiatives.

4. Super Monitoring

Super Monitoring - a popular website monitoring service - offers a free tool for page speed analysis. It measures loading speed by loading entire page, including all embedded elements (images, styles, scripts, etc.) and rendering it (executing JavaScript). The tool uses the same measuring algorithm as Super Monitoring page speed monitors. You can perform the test from one of five locations: North America, Europe, Asia, Africa and Australia. Besides the real loading time, the tool displays Google Page Speed Insights scores (both - desktop and mobile), some Google Lighthouse details (like First Meaningful Paint) and a waterfall chart. The chart shows all the elements included on the page together with their loading times. It greatly helps to identify any bottlenecks and optimize the website's speed.

The software supports collaboration, users can create graphics in a snap without any prior training or editing skills, it saves money as photos in the library are 100% royalty free, and supports the uploading of custom fonts.

5. Sprout Social

Sprout Social is a social media management and engagement platform designed to give access to people as per their needs. It helps brands to effectively engage with current customers, coordinate, delegate, and manage various social media tasks, and provide solutions for marketing, analytics, and customer service. It’s integrated with Facebook, LinkedIn, Twitter, Google+ and more. 

Sprout Social can aid in analytics (stats across all of your interlinked social networking sites), engagement (find and join conversations), publishing (effortlessly plan, create, manage, and deliver), and listening (for business to listen and understand their target audience). 

6. Unbounce

Because marketers simply hate it when visitors bounce (leave without engaging) from the site. One way to prevent this is to make your landing pages conversion-friendly using Unbounce. With Unbounce, you can create, publish, and test your landing pages before you bring it out. The tool has features such as Convertibles and Parallax Scrolling to drive conversions. 

You can carry out building, publishing and A/B testing, check the performance of the landing pages using a simple drag and drop feature, launch targeted tools like popups and sticky bars on any web page, each with a dedicated call-to-action and many more features to optimize your page for fast delivery.


7. Followerwonk

Followerwonk is for digital marketers to explore and grow their social graph. You can connect your one profile for free and get limited personal data to find influencers via Twitter bio.

The best use of Followerwonk is for audience targeting, content creation, content promotion, search bio, analyze, dig deeper into Twitter analytics: track and sort followers, connect with new influencers in your niche, use cool visuals to compare your social graph to others and easily share your reports with the world. 

8. Albacross

How do you get more people to convert on your site? This is another big concern. Maybe your website is missing out on some data for your potential customers. In such a case, you can track your visitors and reach out to them even after they’ve left your page. With Albacross— outstanding lead generation tool, simple-to-use, allows B2B marketers to automatically generate leads from their company’s website. 

You’ll get an overview of which companies are visiting your site, gain insights on which pages your visitors are more interested in and how they interact with it. Simply obtain their contact information (through Albacross), and get in touch with them.  

9. Google analytics

Google Analytics is a necessary tool for digital marketers, SEO analysts, and webmasters alike. Google Analytics (GA) is the go-to tool to look at how effective a digital website campaign has been, to review SEO performance, or to find out how well users are interacting with your new website.

Simply add their small tracking code to the page you want to review and get FREE access to your website’s performance data. You can see who is visiting your site,  where your website visitors are coming from, what are visitors doing on your site, which pages are getting the most hits, how are visitors finding your site, what pages cause people to leave your site, and so much more. According to the data you get, develop smart strategies around converting visitors on your website.

10. iSpionage

The success of a marketing campaign depends on finding the right combination of keyword, ad copy, and ad position along with finding the right audience and targeting them at the relevant time. iSpionage is a competitive intelligence tool to get awareness about these main things to derive the maximum ROI for the investments. 

This results in an increased drive of targeted traffic, generate more potential leads for conversions and increased conversion rates. With iSpionage, website leverage the power of PPC research to gain valuable insights. 

11. MeetEdgar

MeetEdgar is the social media tool that can schedule, curate, and repurpose content so you don't miss out an update for your social media accounts. With this tool, the user can recycle old social media posts, organize the posts by category and schedule the content to automatically examine the content and post from each category. 

A creative tool for rescheduling and remarketing. You can repost old posts to get better and enhance engagement on the platform. MeetEdgar connects to Facebook, Twitter, and LinkedIn and can be accessed from any mobile device through a web plugin.

12. Snappa

Snappa is the easiest graphic design tool that is perfect for all kinds of online graphics including social media, blog posts, newsletters, ads, and more, and therefore marketers and designers are using it as one of the Canva alternatives. You can connect Snappa with your social media accounts as well. 

Let us know what you think about these tools and if I have missed out on some tool, feel free to suggest below! 

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About Vartika Kashyap Innovator   CMO

21 connections, 0 recommendations, 62 honor points.
Joined APSense since, April 9th, 2018, From Chandigarh, India.

Created on Oct 9th 2019 02:51. Viewed 924 times.


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