Expose as you go

For most businesses, Exposure is Key to your success.  Larger businesses call this advertising.  Turn on the radio, TV or even log onto the web and you are being exposed.  For Home based businesses this can be rather expensive.  So we must figure out other ways to expose our business.I believe in the method of "Expose as I go".  During the week I'm calling on businesses, making and setting appointments doing research on my prospects which limits the amount of time I have to expose potential customers.  I've had to figure out how to do it without taking needed time from the other things I need and want to do.  I've included it in my daily routine and it's really not that hard.

1. Make sure your business is open. This is not hard.  Magnetic signs on your car, accessories that advertise your business or even clothing with your logo.  PrePaid Legal Services Inc gives each of it's associates a "Lady of Justice" lapel pin.  I always wear mine.  People often notice the pin and comment on it.

2. Carry your tools with you. I keep a small hanging file basket in my car and keep it stocked with magazines, brochures and DVD's.  I also give out business cards

3. Talk to Strangers. What else do you have to do while pumping gas, waiting in line at WalMart or otherwise sitting or standing around waiting for service.  Start up conversations with the people you meet.

4. Get to know the employees of places you frequent. It could be that they come across someone who needs what you have to offer.  If they know you, they will refer you.

5. Be Prepared. You never know when the casual conversation with someone might turn into a sale or referral.  Always carry whatever paperwork you need, pens and a tablet or pad to jot down information.

You don't have to be pushy when doing this.  Just be friendly and positive.  If you are positive and cheerful, it rubs off.  I most often just ask them to take a look at my website.  If the conversation progresses to where a specific issue comes up, I'll give them a magazine or DVD, and ask them to take a look and if they mind me giving them a call in a couple of days to see what they thought about it.  Most people are willing to do that and to give you a number you can reach them at.  No everyone you talk to is not a customer.  But that doesn't mean that down line a friend or co-worker may need what you have.  Since they  have your card they could pass it on to someone who really needs it.  But if you haven't given them that card....