What Are You Fishing With? Lure, Bait and Gear

by Catherine Franz:

Fly fishing — it doesn’t work, does it? When I first
watched someone fly-fishing, they released the line and
fling it far out into the water. No sooner had the fly hit
the water was it being reeled back in. Even today, I still
don’t understand how this method catches any fish. Yet it
does. The results had an opportunity to occur because
the line was pitched.

Fly fishing looks like so much more work compared to the
worm, bobber, sitting on a camp chair, day dreaming, an
occasional inconsequential conversation, sipping on a beer
(okay root beer for family friendliness), relaxing and
waiting for the bite. The energy is more comfortable yet
the results less active — maybe, maybe not.

If you talk to a fly-fisherman, they claim there isn’t
anything better. And the same is uttered from a by-the-seat-
of-the-pants fisherman as well (cute description huh?).

Doesn’t this sound like one marketing pitted against the
other.

What makes the two different?

Read the Rest Here: http://www.marketingsource.com/articles/view/1681