Pre-Launch or Post-Launch Which is better to join?
Recently, I was involved in a pretty active discussion group about how to determine if a program was a scam or not. What shocked me was the general consensus of the group that one was better off dealing with an old established company that had been around for awhile, listed on BBB and had all other types of credentials “proving†it was a “legit†program. The majority of the group thought any business that was new, or still in pre-launch was to risky and very well could be a scam if you could not do Google searches on it or the owners. Their advice to someone looking for a business was to sign up with their well established old line companies.
At the same time, I was reminded that between 95-97% of all people who try to make a living on the internet FAIL! Is there a correlation? ABSOLUTELY!
If you are looking to spend some time on the computer to earn some money to help with some bills and groceries, then yes, by all means, search out the well established documented companies, For the most part, they are safe and will give you what you want with some effort on your part. But, don’t expect these programs to make you rich, or provide any real substantial income for you and your affiliates. If the program is that well established, the real money has already been made.
Having been a financial consultant for over 30 years, the paradigm, risk=return, holds true when looking for an online or home based business opportunity. What I mean is that the best opportunities are with brand new companies, preferably still in pre-launch or just a few months into their launch. But there is substantial risk in doing that. When I join one, with a free trial period before having to pay a membership, I look for how much interaction my up line has with me. I am not talking boilerplate auto responder messages, but personal one on one emails or phone calls. If that is there, then I have a lot more confidence in the program and am willing to take the risk.
But, if you are looking for replacement income of any significance, you are going to have to look hard and long, and probably pay dearly for a chance to make that type of money with an well established and documented company. The successful members these programs promote on the splash pages showing you the huge incomes made from the program, are, almost entirely, ones who got into the program at the very beginning. I mean seriously, how many people do you know that joined an old well established program after it was out for a couple of years, and really made any real income. If they did, it was because they already had a huge opt-in mailing list that numbered in the tens of thousands! I know I don’t have one of those yet, do you?
Risk=reward. Let me give you an example, Apple Computers. This is still a good solid company that many are investing in. Lately, it closed at over $137 a share. You could buy it now, feel pretty assured it could grow, but there is no guarantee and still some risk to do so.
Or would you rather have been in that garage in the early 80's when Apple was created and got in then? Remember, it was just a "fly by night" idea at that time. No Google searches available, nothing known much about the founders, no documentation or anything, but look at it now.
So, to sum it up, before you even start looking for an online biz opp, ask yourself, what are you looking for? What are your goals? Grocery money or a real income?
For me, I am willing to take the risk, and try to find another Apple idea being hatched in a garage.
Douglas K. Coone
Doug@dkcoone.com
Skype: douglas.coone
810-496-1832
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Comments (14)
Teodor M.11
Blockchain Real Estate
Good article, Doug!
I'm a risky investor, so I'll take the risk to try new things, but after a market research and enough knowledge on that subject. Right now, I'm testing few online investment companies.
For life, family and business success,
Teodor
Kowgirl6
Your article is so true. Everyone had to have a starting point . If everyone was afraid of taking a risk where would we be now? Not on the Internet, that's for sure. If not for the risk takers there would be no Internet. Sure everyone wishes they could have been the first after a program or business has proven itself but how many would have turned down the opportunity had they been asked? Even friends of the creators of Yahoo laughed at them then later wished they had joined with them.
I myself
Ben Ferm9
Manager
Doug.
I am shocked.
How come this is the first time EVER that I see a well written article about the problem I have tried to make an issue for ages?
As a fairly new ONLINE marketer I faced all of those problems You approach, pre- that and pre- those. The main thing that struck me after a week or two surfing was - Hey, there are only a few guys making money from all of this!
As a marketer offline for several years, and as an owner of several restaurants, I had to say; How stupid and s
Susan coils7
Web Design & Marketing Services for Small Business
Great information and advice here Doug.
Steve Hall2
Thanks Doug for raising some interesting issues. Whilst I would never dream of joining a program more than 12 months old, I recognise that the vast majority of all "new" programs won't make that 12 month mark either!
For that reason I am delighted to be the Master Distributor of a new program that is launched by an 8 year established company - the best of both worlds!
Regards
Steve
Gerry P.5
Consultant
Doug,
You have a very good advice on old and new programs. However, I put more blame on the principals of new programs who prey on the gullibility of people who are new in the game and make deceitful claims.
Gerry
Douglas Coone5
Paul,
Exactly right, that is what I was saying. I don't believe that most programs are intentionally set up to be scams, a large number are, but not most.
Most fail, because of the reasons we both stated, the primary ones being financial, the numbers don't work, whether it be due to lack of adequate start up capital, or knowing how to accuarately price product, service, overhead, commissions, and profit. I find interesting that 4 of the 8 reasons given, are directly financially related. Like
Paul Muhammad1
Hi Doug,
A business can fail for a number of reasons. And many don't because they are a scam. When you begin to think about it . . Chain letters have been around for ages.
The SBA says 50% of businesses fail during the first year! Many fail because either of the following reasons.
1. Lack of experience
2. Insufficient capital (money)
3. Poor location
4. Poor inventory management
5. Over-investment in fixed assets
6. Poor credit arrangements
7. Personal use of business funds
8. Unexpected g
Douglas Coone5
Thank you Pete for your comments, I value your input.
Pete Balasch Jr.14
Internet Marketer Pod caster
Good job great information Now that is the way to build a business is a story about your interests, experience, and about you
Pete Balasch Jr.
Douglas Coone5
Stephen,
Thank you for your comment, and yes, your point of view is a very valid one also. Like I mentioned, what is right for you is dependent entirely on what your goals are.
One footnote though to your position. Not even a post-launch "proven" company that has paid members escapes huge risks for the participant.
Just like in the "real world" there is no guarantee that a busines will be here tommorrow. Does Enron ring a bell, or look at even the big three automakers, and what has happ
Mark Stephen Hauser11
martinezshopper.webs.com
Very good insight into an extremely important topic. I am personally very skeptical of pre-launch programs as they are unproven and we don't know if they will ever work out or pay. I strongly prefer post-launch and to participate in something that has paid the members, but the downside of that is then you risk not getting in there and building downlines early!
Thanks, Stephen
http://www.apsense.com/group/100225 (PLEASE JOIN MY GROUP)
Douglas Coone5
Thanks Beth,
Yeah, never knew that I would end up reling on that experience as much as I have in sorting out which businesses to join and promote. But, it certainly does help!
Thanks for your comments, here and in the Publishing forum, I appreciate and value them.
Doug
Beth Schmillen10
Hello Doug,
nice reading article. Your business experience before you started online marketing and writing this blog certainly gives you the insight and qualifications to understand business ~ the pros and cons that need to be balanced in the decision making process.
thanks,
Beth