Spam -- How Much Will it Cost Your Business? (conclusion)

Posted by Jan Meyntjes
7
Jul 15, 2007
571 Views
Avoiding the Spam Filters














If you're sending out a mailing to an opt-in list, there are a few steps you can take to make sure your message won't trip the Spam filters:

1) Avoid using trigger words, such as Spam, fr*e, r*move, etc. Although the list is far too broad to list here, you can learn more by reading the following articles:

Spam Filters Run-Amuck by Timothy A. Gross
http://www.iprofitsystems.com/articles/spamfilters.html

CLIP & SAVE guide to avoiding Spam filters by Debbie Weil
http://www.imakenews.com/wordbiz/e_article000094161.cfm

2) Avoid using JavaScript within your messages.

3) Avoid using "bad" words.

If you'd like to ensure your messages are getting through, consider opening email accounts with the popular providers. You can send your mailings to these accounts and monitor their reception. If your mailings land in the dump, you can make some adjustments or even contact the company.

If you would like to test your outgoing email messages to ensure they won't trigger a Spam filter, Ken Evoy offers a great service called SpamCheck. This free service will enable you to send a copy of your publication, or any email message, to a specific address and it will return a report of possible words that will trigger the Spam filters.

Send your publication including the subject and body to:
mailto:spamcheck-websource@sitesell.net

Conclusion

The Spam problem continues to get progressively worse. Although there isn't a simple solution to the problem, the information provided in this article should assist you in not only avoiding Spam, but also avoiding the filters for your legitimate mailings.

It's really a shame we're even in this position. However, we cannot allow Spam to continue to infiltrate our businesses. We must take the necessary steps to ensure our success.






Copyright © Shelley Lowery

About the Author:

Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery. http://www.webdesignmastery.com And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book. http://www.ebookstarter.com Visit Web-Source.net to sign up for a complimentary subscription to Etips and receive a copy of the acclaimed ebook, "Killer Internet Marketing Strategies." http://www.web-source.net
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