Know Your Marketing Mix

Written By: Rocky Pacley

Familiarizing yourself with your Internet marketing mix is a key element of knowing your Internet marketing capabilities.

#1. You have to have a clear understanding of Internet marketing. Knowledge of these concepts marketing online has a real significant meaning when determining what marketing online starts with.

#2. Knowing your marketing mix is a valuable strategy for all elements of your marketing online

#3. Process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers in a online environment. As the purchasers of the products that organizations develop, promote, distribute, and price, customers are the make-up of all marketing activities.

#4. The center of marketing is to develop comfortable exchanges from which both the customers and marketers are satisfied. Internet markets focus their marketing efforts on a target group of customers, called a target market.

#5. Internet Marketing involves creating a product that will satisfy customer needs, establishing the products availability in the Internet market place at a reasonable price acceptable to buyers, and developing information assisting customers in their determination if the product will cater to their needs.

#6. These activities contain a marketing mix made up of:
* Product
* Distribution
* Promotion and pricing

#7. These determinations are known as the marketing mix because Internet marketing campaign managers decide what type of each element to use and in what amounts. We as Internet Marketing managers engage in the development of a marketing mix and cater to the needs of the customers in our target markets.

#8. Before Internet marketers can develop a marketing mix, many fail to do this, we must research, current information about target market needs. The product intentions of the marketing mix deals with researching customers' needs and wants and designing a product that satisfies them.

#9. The product can be a software product, service, or an information variable. When marketing with the distribution aspect, a we as Internet marketing managers try to make products available in the to as many customers as possible.

#10. The promotion strategies relate to advertisement used to captivate individuals or groups about an Internet marketing program and its products. The price determined by decisions and methods associated with guide-line pricing policies and figuring Internet marketing product prices.

These marketing mix variables are often viewed as controllable because they can be changed, but there are limits to how much they can be altered.
Individuals and Internet marketing programs engage in marketing to facilitate exchanges, the provision or transfer of goods, services, or ideas in return for something of value.
These are simple yet important strategies used to get the results from your marketing techniques. When implemented, evaluated and monitored these Marketing Mix variables are what makes Internet marketing productive and successful

About Author:

The Author has a passion for writing and in this article he shows his passion for marketing online from a searching to find the right way to get Internet marketing down to a simple method. Progress from all aspect of his research has driven him to constantly find ways to make Internet marketing an easy way of earning while he learns the concepts to share with struggling individuals, that seek an easier softer way, to success online marketing.


Keywords: Online, Marketing, Mix, Environment,Target Markets, evaluated, monitored