10 Tips for Improving your Google Ads Conversion Rates - Digital Sprout

by Nitin Kumar Digital Marketing Company

On average, you spend a good amount of money on Google Ads, but still not worth the money results. So, spending the money without having the proper knowledge is a waste! And spending money with no results hurts, right? Don’t worry! We will tell you how you can get the value of your money. We will discuss tips and tricks to improve your Goggle Ads conversion rates.

Follow the ways below to improve your Google Ads Conversion Rates:

· Lead With an Attractive Offer or Value

The book cover is the Book’s first impression. And, you might have heard- “don’t judge a book by its cover”. Well, that’s exactly what we all do. We take a look at the book cover if it doesn’t please our eyes, we move on to the next.

Similarly, the headline is the first impression of your content. If it doesn’t please the eyes of your visitor, he/she won’t take an action on it. Hence, use some catchy phrases to create an attractive headline that will lead your content.

· Refine your CTAs

You need to tell your visitors what to do, otherwise, they won’t turn act! Yes, that’s true! It’s you who have to direct your website to take an action by generating a need for it.

Studies show that the most used CTAs by top-notch brands are- “get”, “buy”, and “shop”. Phrases like these, create an urge to take action, and that’s what improves your conversion rate.

· Boost your CTRs

Create content copy that can convince a reader to click right through your product. Write blogs or Ad copies that can convince your visitors to click. And for this, understand your audience. Convince them that they are missing something big and your product can fulfill that crack.

Don’t try to hurry them up to buy your product. Remember, in this step you just have to convince them to walk through your content and not buy your product. Use soft tone phrases like “get a quote”, “get more details”, etc.

· Align your Ad with an Accurate Landing Page

The general mistake we do sometimes is not checking up on our landing page. Whether we aligned our ad to the right landing page or not! Or, is the ad redirecting to the correct landing page or order! If you won’t do this right, you can lose a large audience.

For example, Your ad is about American diamond earrings, but the ad is aligned to a bangles landing page. This is not fulfilling the purpose of your Ad, and you will lose your potential customer here only.

Create a landing page for every segment and align them with the Ad properly.

· Work on your Quality Score

When you create or run a Google Ad, your Ad gets a ranking which is called Quality Score. This score is given based on the performance of your product. How much your Ad is impacting the audience, how it is performing in the market, how effective it is, and what value it’s giving out!

All these factors decide your Ad’s quality score.

According to studies, the more the quality score the lesser the overall CTR cost. This quality score can be improved by three factors- the landing page, the CTR, and Ad relevance.

· Don’t Miss out on your Social Proofs

People trust reviews. They are afraid of being the first one to use or buy anything. They look for the assurance and experience of others to rely on! Hence, putting out your social proofs is very important. Include the brands or firms you have worked with, put their reviews, and that will make you look authentic and preferred. This will attract and convince the visitors to be your potential loyal customers.

· Step-On your Competitors

Sometimes, not getting enough conversions via Google can be a targeting issue. And to sort that, you should focus on the audience's intent. Like, what they are looking to buy, what is their need, etc. And, a clear way of doing this is branded keyword search.

Branded keyword search is when a person looks for something brand specific.

For example: “dresses on Myntra”, “Sports shoes on Reebok”, etc.

When a person will search the above keywords, he/she will not only get the results for the brands above but the Ads of alternatives too. That’s what stepping on your competitors is! Run your Ads on the brand keyword research of other competitive brands. I know, it’s something that sounds illegal but isn’t!

· Enhance your Landing Page

Optimizing Ads is not just enough! You need to work on everything else. One of the major things is the landing page. By having visitors directed to your landing page, you will have a task to fulfill what a visitor is expecting from you. Your landing page should have all the information needed in an organized manner. Don’t fill it heavily, but keep it on point.

Put product videos or video testimonials of the product or service, they tend to have greater chances to hook your visitors. And, the videos can help you better with conversion rates.

· Run Mobile-Friendly Ads

With the world going mobile, it’s important that you run mobile-friendly Ads. Keep the dimensions of your posters or Ad copies that can fit a mobile screen efficiently. Make it easy to access for the visitors. The only-desktop specific Ads will not look good on the mobile screen, and you might lose a great set of audience as most people access things through their mobiles.

Hence, move with the trend.

· Use Remarketing

We often forget how important remarketing is! Many times, a customer leaves the product in the cart or wishlist and forgets about it! Remarketing can help you catch back such customers. Look for Ads that performed great and are older. Run then again, they will lead your old visitors as well as create new leads as well.

Google Ads can be a whooping asset to convert your visitors into customers. You just need to do things right! If you will implement the above tips in the right manner the Google Ads conversion rate will definitely go up!

If anyone of you bright people has more tips to add, please feel free to add your opinions and suggestions. It’s always great to learn.

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