10 Things You Should Look for In A Web Design Company

by Nitin Kumar Digital Marketing Company

Type “best web design company” and press the “Enter” key. Google will respond to your query without delay. You are likely to see tall claims by numerous websites appearing on the First SERP (Search Engine Result Page), or the so-called top 10 SEO ranking results.

To help you perform an acid-test of their claims, we put in several hours of research and created this checklist of the top 10 things you should look for in a web design company.

Start the Test from Their Own Website

Assess their website design. Your checklist should have: user-centric visuals, colors and fonts, image type and quality, navigation, mobile-friendly features, adherence to Core Web Vitals (loading, interactivity, and visual stability), and WCAG (Web Content Accessibility Guidelines). Remember, website design is an inseparable aspect of technical SEO, and affects your future web marketing initiatives.

Portfolio

Take a look at their portfolio. If you don’t see it online, fill out an enquiry form asking for some of their previous works. Now check out other competitor websites that are similar to yours. This will give you an idea of what you can expect from your vendor’s web designing team. Take the help of your professional network to get references of the ideal web designer candidate or companies as per your design complexity and budget.

Experience

Every other day, you can find a new web design company surfacing on the Web. This makes it difficult for users to find the best ones. Get to know your candidate’s real experience in the industry. You can figure this out through their website. Remember that testimonials can be faked. Make sure that the number of years or months that they show is consistent across their website, social networks and business directories. Confirm their existence through https://who.is/. Check information such as the owner’s name, registered country, state and city, along with the domain registration date.

Free Consultation

It’s not hard to find free web design consultation services in the competitive age that we live in. Drop an online enquiry to potential web design companies that have a clientele who have had work done that is similar to yours. The best web design companies respond within 24 to 72 business hours. Do some homework before you get engaged. For e.g., if you already have an existing website, and want a design revamp, ask for the errors or flaws and what they would do to improve them.

Social Profile

Scan their social profiles, particularly, on LinkedIn and Behance. This will give you an idea about their people, their skills, and reputation in the industry. Behance is more suited for creative work. You can find both big and small web design companies with their profiles, portfolios, and contact information listed there. This platform allows users to rate agency work, which can be an important clue for you.

Online Marketplace

Most web design companies are likely to have their profiles distributed across online marketplaces like GoodFirms, Upwork, and AppFutura. Check previous work, client feedbacks or recommendation, ratings, pricing, etc. You can also see the names of old clients, the money they make, and much more. You may hire the company through their portal as well. However, if you want to avoid their commission, you can approach the company directly.

Review and Rating

Use BBB, Google Review, and review other similar online marketplaces. These marketplaces are likely to be genuine ones as authorized users are allowed to submit a review. However, some review portals do not work with integrity and ethics. They allow businesses to manipulate reviews and ratings. It’s not as if all businesses present in these places abuse the platform, but many do.

Delivery Time

Is the company ready to deliver the web design task as per your schedule? Design is not the only task you will need done. Once the design is ready, it goes through coding, content development, and marketing. Keep some extra time with yourself when you provide any deadline to a web design company. “It’s better that you hire a full service agency that offers all of these professionals under one roof,” says Partho Mondal of Wisitech InfoSolutions - an agency with over 20 years of experience in the industry. This saves time and makes services affordable as well. You have the leverage to do some negotiation. Negotiation may save you some money that you can later invest later in marketing or other tasks. There is no harm in trying!

Post-Delivery Service

Return or refund policies give you confidence in your purchase decision. Although, there is little space for returns in the service industry, you should still know what options you have if you find some errors or bugs in the website after the delivery.

Pricing

Everyone has a budget. Make a list of web design companies that fit into yours. Ask for the hourly rate, and ask for fixed-budget quotation. See what they offer as part of the fixed-budget quotations. How are they going to handle any feedback or improvement that you offer while the design is in progress? How many drafts are they going to provide before the final one?

Hope you found the above information useful! Got any queries? Drop your comments or write to us at partho.m@wisitech.com.