5 SEO Mistakes to Avoid in 2021

Search engine optimization is something that takes time and your patience gets tested in this. That is why many people try implementing lots of things to make their SEO work quickly but it only harms your SEO instead of improving it. 

If you reach out to any SEO company in Lucknow or anywhere else in India you will understand that SEO takes time and if you're targeting keywords that have a highs search volume then it will take at least 3-5 months to rank on top for those keywords. 

So, with SEO you have to be consistent and patient to reap its benefits. You are not the only one investing in SEO. Your competitors are also investing and competing with you to rank on top so obviously, it's going to take time in ranking on top. 

1) Quality over quantity: Don't go for a lot of backlinks. Focus on quality backlinks on high DA websites. Since Google’s Penguin algorithm update, relevancy of the links is more important than their quantity.

2) Keyword Stuffing: Here's how Google has defined keyword stuffing - "Keyword stuffing” refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.

If you put many keywords in a piece of content then you will end up making your content more spammy. So, avoid that and maintain a 2% keyword density for your content so that it doesn't appear like spam to Google. 

3) Black-Hat SEO: Refrain from using black-hat SEO as it will give you instant results but it will affect your website in the long run and it might get spammed. 

4) Search Intent: When doing keyword research you should consider the user's search intent and on that basis choose the keywords and your webpage must cater to the user's search query. 

5) Focus on design: SEO is not only about the content. Today, design and the user experience are extremely important and that is why your website must have a responsive design and layout as per design standards. 

If you are a business owner investing in SEO for a long time but not getting the desired results then this is the right time to change your strategy and get consistent with it. Get in touch with the best digital marketing agency in Lucknow today and get started.